How to Follow Along During Our First-Ever Positive Business Conference


When the Positive Business Conference kicks off in Blau Auditorium, it will be the first time Ross has officially brought together industry executives, world-class Ross researchers and community leaders to discuss the business world’s burgeoning interest in the power of positivity.

Joining us for the conference will be representatives from Ford, P&G, sweetriot chocolates, McKinsey, Zingerman’s, the Motley Fool and more.

Didn’t get a ticket? No worries - there are still plenty of ways to follow along during the sessions, and gain useful insight and helpful hints.

Follow along on Twitter

Twitter engagement throughout the three-day conference will center around the hashtag #MGoPositive.

  • The @MichiganRoss Twitter account will tweet from many of the conference sessions Thursday, Friday and Saturday. Click here to follow @MichiganRoss.
  • Attendees will also be encouraged to use the #MGoPositive tag to share insights from the panels, keynotes, and breakout sessions as well. So there should be a constant stream of useful nuggets there.
  • A few of the sessions will encourage participants to tweet questions to the panelists via the hashtag #MGoPositive.
  • A live stream of #MGoPositive tweets is embedded below.

Watch a live video feed

Several of the sessions will also be available to watch via a live stream hosted at Ross iMpact.

Thursday, May 14 at 12:15 p.m. EDT

“What Is Positive Business” with Ross Dean Alison Davis-Blake and a chat with Sheryl Connelly, Chief Futurist of Ford

  • Watch live
  • Questions accepted via Twitter with tag #MGoPositive

Friday, May 15 at 9 a.m. EDT

“Creating a Vision of Greatness” with Zingerman’s, Humana, sweetriot, and Interface

Friday, May 15 at 3:15 p.m. EDT

Positive Leader Briefings with McKinsey, P&G, The Neutral Zone and Cascade Engineering

Saturday, May 16 at 12 p.m. EDT

“Developing successful businesses that make a positive difference in the world” with Motley Fool CEO Tom Gardner

  • Watch Live
  • Questions accepted via Twitter with tag #MGoPositive
The Michigan Ross Positive Business Conference is a collaboration among the Ross School of Business, the Center for Positive Organizations, the Erb Institute for Global Sustainable Enterprise, the Zell Lurie Institute for Entrepreneurial Studies, the Nonprofit and Public Management Center, the Tauber Institute for Global Operations, the Ross Leadership Initiative, Ross Global Initiatives, the William Davidson Institute and Ross Executive Education. Learn more about the conference.