Ross Associate Dean in Financial Times: There’s a quiet revolution happening in business education


Michigan Ross Associate Dean for Undergraduate Programs Lynn Wooten says today’s undergraduate business students are demanding more from their education than their predecessors, and it’s causing a stir in the industry.

Wooten took to the Financial Times this week to explain.

“Social media has made teenagers more aware of the good and bad in business than ever before,” she said in an op-ed published this week by the international news organization. “They seek skills that will make them employable and experiences that will turn them into leaders who will make a difference at their organisations, in their communities, and in the world.

Educators have a responsibility to ensure that students majoring in business have rigorous, high-impact learning experiences that demand analytical thinking, the multiple framing of business problems and opportunities, real-world application of knowledge, and reflection of their learning in a way that prepares them for the world of work,” Wooten said in the piece.

It’s exactly the kind of thinking and commitment to high-impact learning that was codified in the development and borne out in the execution of the new Michigan Ross BBA MERGE curriculum — or Multidisciplinary Exploration and Rigorous Guided Education — which combines exploration of core business fundamentals with the freedom to pursue individual interests. And it’s core to the school’s mission to develop leaders who make a positive difference in the world.

Read the complete column in Financial Times:



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