Ross Students Are On Their Way To 73 Companies Across The World To Help Solve Real Business Challenges


This week, 407 Full-Time Ross MBAs will start work on a series of projects tackling real-life business challenges for 73 corporations and nonprofit organizations.

The Multidisciplinary Action Projects (MAP) course will send first-year MBA students across the world to work on projects ranging from finance and marketing to strategy and operations, all spanning the industries of tech, healthcare, consumer packaged goods, and more.

This is the 24th year for Ross MAP, which debuted as a first-of-its-kind, action-based learning experience for MBA students in 1992. Since its launch, Ross students have worked on more than 1,900 projects in 97 countries with 1,329 different corporate and nonprofit sponsors, bringing creative solutions directly to company executives. As the hallmark of the Ross MBA degree, the MAP experience remains one of the most extensive and intensive action-based programs of its kind.

This year, students will be traveling to work in 21 different countries. In addition to the United States, students will begin traveling to Argentina, Brazil, Canada, Chile, China, Costa Rica, Ecuador, Ethiopia, Finland, India, Ireland, Israel, Japan, Netherlands, Peru, the Philippines, Puerto Rico, Rwanda, South Africa, Taiwan, and the United Kingdom.

The technology sector is well-represented in the lineup of projects this year, with multiple student teams working with Amazon, Facebook, Expedia, Oracle, NVIDIA, Dell, HP, Intel, and more.

In addition, this year’s MAP program includes:

  • Capital One, New York – The team will create a brand new digital commercial bank strategy to help Capital One reimagine commercial banking in a digital world
  • Shared-X, Peru – The team will research and write a feasibility study for Shared-X to vertically integrate its coffee business
  • General Motors, San Francisco, New York, Chicago – The team will develop a full business case and deployment strategy for an innovative ride sharing service
  • Make-A-Wish, Phoenix – The team will formulate strategic planning and resource modeling tools to help Make-A-Wish achieve its goal of reaching 17,000 children annually by 2020

A full list of projects will be available and searchable on the Ross website in the near future.

If you’d like to follow along on the journey, students from several of the teams will be blogging about their experience on the Ross Student Voices Blog, and you can keep up to date on the projects in this year’s #RossMAP experience by following @MichiganRoss on Twitter and Instagram.

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