Thankfully, her mom recovered and shortly after Holly decided to start Sage & Grace, a concierge service for those who are addressing or will need to address end of life issues. With this venture Holly hopes to empower consumers and peel back the curtain on what goes into a funeral so that planning can be done more effectively and affordably. “There are a lot of disparaging practices that are commonplace and I believe a little bit of consumer education and some well-designed planning tools could go a long way towards quashing predatory methods,” says Holly.
Holly recently participated in the Zell Lurie Institute’s Michigan Business Challenge, and was awarded the second Outstanding Presentation award for $2,000.
“Grieving for a loved one who has recently died is one of the hardest periods of our lives. I believe Sage & Grace has the potential to reduce the stress of funeral planning during an immensely stressful period and, at scale, fundamentally shift how the funeral industry communicates with consumers and raise the standards on how funerals are planned,” says Holly.