Amazon, Microsoft, More Turn to Ross MBAs to “Solve Their Toughest Problems”


When we sent more than 400 of our current first-year MBAs into the field last week to work directly with company executives for the 25th year of Michigan Ross’ Multidisciplinary Action Projects course (MAP), more than 23 percent of the projects were with technology companies.

This year, technology projects will send Michigan Ross students to work with 12 companies in 17 cities and 3 countries. They’ll be working on every facet of business, from market-entry strategies to new product rollouts.

Technology is one of the fastest growing fields of career interest for MBA students globally, and Michigan Ross is no different.

In 2016, more than 20 percent of Ross grads entered the tech sector after graduation. “Ross has long attracted some of the best and brightest students pursuing tech as a career, and the leading, most innovative tech companies inside and outside Silicon Valley looking for top talent,” said Scott DeRue, the Edward J. Frey Dean of the Stephen M. Ross School of Business.

For students working on these technology-related MAP projects, there’s no doubt they’ll have a leg-up when it comes time to recruit for those internship and full-time offers.

Read more about the projects below. Descriptions of the projects are provided by the sponsoring companies:


Ross students are currently working on four projects with Amazon out of the company’s Seattle headquarters.

  • The first is with Amazon Customer Fulfillment, and the MAP students will be asked to solve the toughest problems Amazon Customer Fulfillment typically addresses through its exceptional handling processes.
  • The second Amazon team will conduct a competitive analysis for 2-3 business verticals and recommend what selections and features to prioritize within each vertical.
  • A third team will formulate a go-to-market strategy for Amazon’s B2C Certified Refurbished business.
  • A fourth team will build a product spec and drive the product implementation for a customer growth and churn prediction engine for Amazon Web Services.



Rossers are also working on three simultaneous projects with global travel and hospitality company Expedia in Seattle, Dallas, and London.

  • One MAP team of Ross MBAs is being asked to analyze and interpret how similar global organizations execute a multibrand strategy in a single geographic market.
  • A second team is working to develop a business case for a suite of travel insurance products and services that will be appealing to young travelers.
  • The third team on a project sponsored by Expedia is charged with working with the brand to create an easy to access portal to share consumer research across regions and channels.



Microsoft has sponsored 30 MAP projects since the program launched in 1992, and students have worked with the tech giant on everything from operating systems to the XBox. This year, the company is asking students to join them at company HQ in Redmond, WA, to conduct a review of tech companies’ collaborations with North American universities.



IdeaScale, a cloud-based software company that offers tools to help organizations and companies crowdsource innovative ideas, is asking Ross MBAs to help them work on strategic market segmentation research with corresponding recommendations for product pricing and positioning of [their] entry-level product by industry and use-case.

Other technology projects are with Google, IBM, HP, Oracle, and US Cellular.

A full-list of project descriptions will be available at a later date on the Ross website.

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