Using Drones To Deliver Medicines, And Six Other Awesome Things Ross MBAs Are Up To Right Now
One of the cornerstones of a successful business strategy is balancing supply and demand. But what happens when resources are scarce, demands are high, and the customers lack basic necessities? Ross MBAs, summoning up their business training, are currently taking on this challenge in countries across the world during their Multidisciplinary Action Projects course (MAP).
It’s the 25th year for MAP at Michigan Ross, and many of the projects taking place this semester are focused on the unique needs of companies and nonprofit organizations, spanning environmental, health, and social issues.
These MBAs are boldly tackling one of Michigan Ross’ driving forces: using the power of business to make the world a better place.
Read more about the projects below. Descriptions of the projects are provided by the sponsoring companies:
Four Ross students are in Malawi, working with Vayu on a market entry strategy for a drone that delivers essential medicines in emerging markets. Vayu, which is Sanskrit for the deity that controls the winds, has created an aerial vehicle that is built for the delivery of just-in-time lightweight supplies.
A team of Ross MBAs is creating a comprehensive digital strategy for the Make-A-Wish Foundation in Phoenix, Ariz. The foundation is well-known for its mission to grant the wishes of children with life-threatening medical conditions.
Spanning five cities across Egypt, this project’s goal is to improve the socio-economic conditions of dairy farmers in Egypt using a collaborative model that engages cooperatives and community development associations. CARE International is a global confederation of 14 members working together to fight poverty in 94 countries.
This nonprofit has tasked Ross students with creating a scalable, self-sustaining business model that can be implemented in key geographies around the world that aims to ensure plastics collected during beach cleanups are up-cycled into durable products. Ross MBAs are working on this project in Washington, D.C., Jamaica, and Hong Kong. Image above from Christine Weiss on the Ocean Conservancy project.
PEOPLE IMPROVEMENT ORGANIZATION
The PIO provides education, vocational training and support to the poorest communities in Cambodia, with a focus on girls, orphans and street children. Many of these families are living with HIV/AIDs or other serious health issues. Ross MBAs are working with PIO to outline a corporate engagement strategy for the organization, which is located in Phnom Penh.
Based in Santiago, Chile, ACESOL is a trade union association dedicated to the development of solar energy to both the non-profit and business sectors via research, training opportunities and policy changes. Six Ross MBAs are in Santiago, assisting ACESOL with its long-term strategy.
Aparajitha Foundation is a charitable trust that provides educational, health and training services to the poor. The foundation has asked Ross MBAs to perform a market analysis and create a financial model for an overarching ecosystem to support the micro small medium entrepreneurs sector in Madurai, India.
A full-list of project descriptions will be available at a later date on the Ross website.