Ross Students Are Bringing Together Some of the Most Powerful People in Sports


Since 2012, the Michigan Sport Business Conference has drawn hundreds of professionals from the biggest companies in sports management, media, and entertainment. During this year’s conference on October 6, technology is also playing a big role in the daylong event organized by Michigan Ross students and co-sponsored by the University of Michigan School of Kinesiology.

Executives from Twitter, Gatorade, and the NFL will lead a session on “connecting with the digital consumer.” Another session focuses on using technology to optimize athlete performance. And Vicente Fernandez, who created the mobile app SportsManias, which provides real-time, personalized sports updates, will also be part of a panel discussion on career management.

The first-ever Tech Showcase will feature several companies in the Winter Garden whose products are dramatically changing how the game is played by professionals and enjoyed by fans. The MSBC student planning team hopes the Tech Showcase provides unique insights into the innovations, businesses, and products driving the future of sport.

Conference sessions will also cover other topics besides technology: venture capital in sports; building a business in today’s complex cross-section between sport, entertainment, and media; and managing a business career in the sports industry. The morning keynote speakers are Steve Greenberg, the managing director of Allen & Company and Arn Tellem, the vice chairman of Palace Sports & Entertainment.

Also speaking at this event are professionals who play big roles in the sports industry, including:

  • Turner President David Levy

  • PepsiCo Head of Sports Marketing Justin Toman

  • NBA Global Partnerships Senior Coordinator Laura Ackerman

  • Gatorade Senior Director of Design and Innovation Xavi Cortadellas

  • Sports Business Chronicle Founder and Editor in Chief Mark J. Burns

  • Visa VP of Global Sponsorship Marketing Kate Johnson

  • Gatorade Head of Consumer Engagement Kenny Mitchell

  • Founder of Barstool Sports Dave Portnoy

  • Beats by Dr. Dre Executive Vice President and Head of Marketing Jason White

The University of Michigan School of Kinesiology is a co-sponsor of the MSBC. The MSBC planning committee, comprising 27 undergraduate students from Ross and the University of Michigan, is led by co-presidents Brandon Kosikov and Jordan Gertzman.

Attend the 2017 Michigan Sport Business Conference