Michigan Ross MBAs Land a Three-Peat With Another Victory in National Innovation Challenge

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Chalk up another win for Michigan Ross students.

A team of three Ross MBA students took home a victory at the recent Accenture MBA Innovation Challenge, continuing a three-year winning streak for Ross MBAs. Ross teams also won the challenge in 2017 and 2016.

This year, teams were asked to develop innovative solutions to a challenge faced by the Wounded Warriors Project, a national non-profit organization focused on providing aid to U.S. military veterans and service members injured in duty on or after September 11, 2001.

The winning team, consisting of Fox Herron, Andy Furbush, and Emmeline Cardozo, MBA ‘19, presented their plan to executives at Accenture and the WWP this past weekend, going head-to-head against teams from Cornell’s Johnson School of Business, Chicago Booth, and Duke Fuqua.

“We did feel a good amount of pressure to keep the streak alive,” said Furbush after the victory. “But, we trusted that the ideas we had were very solid and feasible. We all put in the work to create a truly valuable product, and we were rehearsed enough to be able to communicate that value to the judges.”

The team will now get the chance to work with the Wounded Warrior Project on implementing their suggestions and moving their ideas forward this spring.

“I wanted to do something to help this organization help those who have given so much for our country,” Furbush said. “Getting to implement these ideas … that’s probably the most rewarding aspect of this competition.”

Congratulations to the team and Go Blue!