The New Michigan Ross Online MBA Program Earns Press For Changing The Landscape of Business Schools
There’s been a lot of recent media buzz about the new Michigan Ross Part-Time MBA: Online program.
Poets&Quants called the announcement of the Ross Online MBA a “big splash” and Forbes said it “carries major implications” that will shift not just the b-school marketplace, but the entire industry of digital education.
The Poets&Quants article, which comes on the heels of the publication putting Ross on the 2019 “schools to watch” list, features a conversation with Scott DeRue, the Edward J Frey Dean of Michigan Ross. He shares why Ross is entering the Online MBA market and what students can expect from the program.
“A primary reason for doing it is to reach an audience of talented professionals who are looking for a top-ranked MBA program but need the flexibility to do it on their time,” DeRue said in the article. “We think there is a robust market of professionals looking for that option across the country.”
DeRue also described how Online MBA students will participate in action-based learning experiences in a virtual setting and during three on-campus residencies. Read the full interview with Dean DeRue.
The piece in Forbes breaks down why the development of an Online MBA from Ross has far-reaching implications for business schools and digital education more broadly.
"While online M.B.A. programs are plentiful, college choices are heavily influenced by brand and a University of Michigan online storefront will likely attract some applicants, perhaps even pulling them away from other, less well-known schools,” Forbes said. “As a dean of a small college in Florida told me, 'How are we supposed to compete against the Ivys and those guys on a global stage?'"
In their article, Poets&Quants also highlighted two recently released videos with Wally Hopp, associate dean for part-time MBA programs, and Anne Schoen, associate director of admissions for part-time MBA programs, explaining what the Ross Online MBA program will offer.