How They’re Building This: Meet The Founders of Three Michigan Ross Student Start-Ups


The entrepreneurial spirit is strong in top MBA programs, with a number of MBA students entering business school each year with the intention of starting a business of their own — but what is that experience really like?

A new episode of the MBA student podcast, Business Beyond Usual, explores that question from the perspective of MBA students pursuing their start-up goals while at Michigan Ross.

The conversation features MBA students and entrepreneurs Holly Meyers, Chima Mbadugha, and Sheela Lal. The episode is hosted by Lal and fellow Business Beyond Usual executive producer Marjace Miles, MBA ‘19.

Lal, Mbadugha, and Meyers take listeners through their respective entrepreneurial journeys and the ways in which the Michigan Ross MBA experience and resources have helped them along the way.  

Take a listen to the episode for an in-depth look into the real experience of MBA entrepreneurs:

Lal, whose beverage company Drunk Shrub produces drinking vinegars with south-asian inspired ingredients and flavor profiles, discusses what it’s like juggling b-school while running business operations from Michigan for a company that’s production and shipping take place out of state.

Mbadugha, who started his DJ Mazi business as a way to bring culturally relevant entertainment experiences to Nigerian and other African weddings, discusses how he’s used his combined life experiences to develop the vision and purpose that’s currently fueling his company.

And Meyers, who’s luxury lingerie brand Holly Keith is reinventing bra sizing for the modern era, talks about working with suppliers, building prototypes, and finding inspiration to follow your true purpose. Meyers recently won second place in the 2019 Michigan Business Challenge for Holly Keith Lingerie — the annual challenge is hosted by the Zell Lurie Institute at Michigan Ross.

Take a listen to the episode above or subscribe:

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