The Evolution of Sensory Marketing

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Professor Aradhna Krishna, in Harvard Business Review, shows the power of engaging the human senses.

Michigan Ross Professor Aradhna Krishna is a pioneer and leader in the study of sensory marketing. She’s researched the ways companies and products connect with customers by engaging sensory cues. So Harvard Business Review tapped her expertise for the article “The Science of Sensory Marketing.” Krishna explains why companies should think about sensory triggers in the design phase.

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