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Professor Scott Rick and colleagues find that children as young as 5 behave much like adults.
Professor Eric Schwartz leads effort to predict which homes are more likely to have water service lines made of lead.
In new book and Executive Education program, Ross faculty members explore messages in the digital era
Study co-authored by Professor Scott Rick shows children develop spendthrift and tightwad tendencies independent of parental behavior.
Lecturer Marcus Collins says the winning social media platforms will enable storytelling.
Lecturer Marcus Collins shows how products can go beyond being popular and become embedded in culture.
Professor Erik Gordon and Lecturer Marcus Collins explain the difficulties ahead for companies like Facebook, Twitter, and Google.
Professor Carolyn Yoon shows that stimulation in a certain part of the brain can predict consumer choices and market outcomes.