Ranked #3 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
A new article on Poets&Quants proclaims that Michigan Ross has one of the “Best MBA Alumni Networks,” citing the school’s unique shared experiences that successfully connect past, present, and future students.
Michigan Ross continues to set a standard as one of the top business schools in the world. This report covers our mission, brand, financials, and other exciting highlights from the past academic year.
Get the latest in cutting-edge, practical business research and thought leadership from Michigan Ross faculty.
Technology and connectivity have created a “new normal.” Find out why co-creation is the model companies need to follow.
Smart companies engage customers by appealing to their sense. Professor Aradhna Krishna explains this emerging field.
When it comes to love and money, do opposites attract? Find out what Marketing Professor Scott Rick uncovered.
Do gamblers know when to hold ’em and fold ’em? The good ones do but the bad ones don’t, research shows.
Why are some people better at sales than others? Marketing research infused with neuroscience shows it’s all in their heads.
Serving food and beverages in cheap containers leaves a bad taste with consumers, research shows.
Think you’re better than average? Be careful -- research shows inflated perceptions can lead to bad decisions.
A study blending marketing and neuroscience research shows consumers process judgments about people and brands differently.