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Michigan Ross research shows companies often miss the mark when they try to predict what we like online.

Technology and connectivity have created a “new normal.” Find out why co-creation is the model companies need to follow.

Smart companies engage customers by appealing to their sense. Professor Aradhna Krishna explains this emerging field.

When it comes to love and money, do opposites attract? Find out what Marketing Professor Scott Rick uncovered.

Do gamblers know when to hold ’em and fold ’em? The good ones do but the bad ones don’t, research shows.

Why are some people better at sales than others? Marketing research infused with neuroscience shows it’s all in their heads.

Serving food and beverages in cheap containers leaves a bad taste with consumers, research shows.

Think you’re better than average? Be careful -- research shows inflated perceptions can lead to bad decisions.

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