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Tauber Institute for Global Operations
September 11, 2020
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Tauber Institute for Global Operations
September 11, 2020
8:00 am
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Why are some people better at sales than others? Marketing research infused with neuroscience shows it’s all in their heads.

Serving food and beverages in cheap containers leaves a bad taste with consumers, research shows.

Think you’re better than average? Be careful -- research shows inflated perceptions can lead to bad decisions.

A study blending marketing and neuroscience research shows consumers process judgments about people and brands differently.

Michigan Ross marketing professors find promoting lower prices for new customers rankles loyal customers.

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