Ranked #3 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Monday, January 20, 2020
10:00 a.m., Hill Auditorium
Michigan Ross welcomes prominent political activist, scholar, and writer Angela Davis as the keynote speaker of the annual Martin Luther King Jr. Symposium Keynote Memorial Lecture.
Michigan Ross continues to set a standard as one of the top business schools in the world. This report covers our mission, brand, financials, and other exciting highlights from the past academic year.
Get the latest in cutting-edge, practical business research and thought leadership from Michigan Ross faculty.
Professors John Branch and Marcus Collins show that in the era of social media and digital campaigns, marketing is still about people and their networks.
Lecturer Marcus Collins shows how understanding human networks is key to understanding consumer behavior.
New research by Professor S. Sriram shows why newspapers raise subscription prices despite lower demand.
New research by Professor Kanishka Misra shows consumers pick the healthier option when they can see the price difference.
New research by Professor Yesim Orhun and PhD student Mike Palazzolo shows why low-income people are less able to buy in bulk for greater savings.
New research by Professor Aradhna Krishna shows people react differently to placement of emotional and rational appeals.
Michigan Ross professors explain strategies behind Black Friday and holiday sales.
In Harvard Business Review, Professor Carolyn Yoon says marketers should make more use of fMRI technology.