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Tauber Institute for Global Operations
September 11, 2020
8:00 am
Tauber Institute for Global Operations
September 11, 2020
8:00 am
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Professor Puneet Manchanda talks about the growing role of social media as part of the Summer Games.

New research by Professor Aradhna Krishna shows that consumers’ perceptions of the company are key to their complying with conservation requests.

New research by Professor Aradhna Krishna shows ordering food on a touch screen can influence your food choices.

Professors John Branch and Marcus Collins show that in the era of social media and digital campaigns, marketing is still about people and their networks.

Lecturer Marcus Collins shows how understanding human networks is key to understanding consumer behavior.

New research by Professor S. Sriram shows why newspapers raise subscription prices despite lower demand.

New research by Professor Kanishka Misra shows consumers pick the healthier option when they can see the price difference.

New research by Professor Yesim Orhun and PhD student Mike Palazzolo shows why low-income people are less able to buy in bulk for greater savings.

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