Ranked #3 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Students from six schools across the University of Michigan gathered in the +Impact Studio at the Ross School of Business to take insights from Michigan Ross faculty and create ideas on how to reduce inequalities around the world.
Michigan Ross continues to set a standard as one of the top business schools in the world. This report covers our mission, brand, financials, and other exciting highlights from the past academic year.
Get the latest in cutting-edge, practical business research and thought leadership from Michigan Ross faculty.
Foreign films can be a tough sell. Research by Prof. Michael Jenson shows how they can be more successful.
Can you imagine a smell by looking at a picture? Prof. Aradhan Krishna’s research shows how you can “smellize.”
How can marketers make accurate forecasts amidst confusing reams of data? Prof. Eric Schwartz has found a way.
Why would people risk cheating at work for low stakes? Prof. Scott Rick explains surprising findings.
Do online newspaper ads steal from the print version? Find out the real source of newspaper advertising losses.
Environmentally responsible companies like to tout green credentials, but a study shows it’s a tricky line to walk.
When a product or service launches, do the usual rules apply? Learn what Michigan Ross professors found.
Online shoppers often turn to product reviews, but how reliable are they? Research shows less reliable than you might think.