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Tauber Institute for Global Operations
September 11, 2020
8:00 am
Tauber Institute for Global Operations
September 11, 2020
8:00 am
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Professor Puneet Manchanda dives into Alibaba’s Taobao website to find out who drives more traffic – buyers or sellers.

How does messaging from the food industry influence obesity beliefs? Professor Aneel Karnani’s research looks at the “leanwashing” phenomenon.

Should online content be free or behind a paywall? Prof. Kanishka Misra’s research shows an optimal way to manage content.

Want a logo that catches the consumers eye? Research shows even static logos can evoke a sense of movement. Find out how.

Foreign films can be a tough sell. Research by Prof. Michael Jenson shows how they can be more successful.

Can you imagine a smell by looking at a picture? Prof. Aradhan Krishna’s research shows how you can “smellize.”

How can marketers make accurate forecasts amidst confusing reams of data? Prof. Eric Schwartz has found a way.

Why would people risk cheating at work for low stakes? Prof. Scott Rick explains surprising findings.

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