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Online shoppers often turn to product reviews, but how reliable are they? Research shows less reliable than you might think.

Is there any benefit to shopping the blues away? Michigan Ross marketing professors found the answer.

What keeps GE CEO Jeff Immelt up at night? Prof. Rejeev Batra shows how new global companies threaten the established order.

What’s the best way for a company to connect with consumers in social media? Research from Puneet Manchanda has answers.

What’s the best way to pay of multiple credit cards? Research shows it might not be the way you think.

Research from Professor Aradhna Krishna shows cause marketing might not be all its cracked up to be.

Nonprofits have struggled raising funds for large groups. Research from Michigan Ross may have found a solution.

Where and when should a franchisor open and close stores? Research from Professor S. Sriram provides clues.

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