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Tauber Institute for Global Operations
September 11, 2020
8:00 am
Tauber Institute for Global Operations
September 11, 2020
8:00 am
Tauber Institute for Global Operations
November 5, 2020 to November 6, 2020
5:00 pm

Research by Michigan Ross Professors Anocha Aribarg and Eric Schwartz finds that results vary by ad format, for both advertisers and publishers.

Michigan Ross research shows new fuel economy stickers on cars may be accurate but confusing.