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Tauber Institute for Global Operations
November 7, 2019
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Illustration of phone with food app

Research by Professor Aradhna Krishna and colleagues finds that consumers set lower calories budgets when they focus on individual meals.

Research by Professor Aradhna Krishna suggests beliefs about energy drink cocktails affect behavior.

Professor Aradhna Krishna explains the science of sensory marketing.

Professor Aradhna Krishna, writing in Quartz, says media emphasis on hate crime acts risks normalizing the behavior.

Professor Aradhna Krishna, writing in The Conversation, explains the psychology behind questionable poll data.

Professor Aradhna Krishna and post-doc researcher Tatiana Sokolova, writing in The Conversation, explain how voters may decide between Hillary Clinton and Donald Trump.

New research by Professor Aradhna Krishna shows that consumers’ perceptions of the company are key to their complying with conservation requests.

New research by Professor Aradhna Krishna shows ordering food on a touch screen can influence your food choices.

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