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Tauber Institute for Global Operations
September 13, 2019
8:00 am
Tauber Institute for Global Operations
November 7, 2019
4:00 pm
Tauber Institute for Global Operations
November 8, 2019
8:00 am

Professor Carolyn Yoon shows that stimulation in a certain part of the brain can predict consumer choices and market outcomes.

In Harvard Business Review, Professor Carolyn Yoon says marketers should make more use of fMRI technology.

Why are some people better at sales than others? Marketing research infused with neuroscience shows it’s all in their heads.

A study blending marketing and neuroscience research shows consumers process judgments about people and brands differently.