E.g., Feb 23 2020
E.g., Feb 23 2020
Open Filters
Illustration of multiple retail channels

Professors Joline Uichanco and Stefanus Jasin are working to optimize 'omnichannel' strategies.


As retailers pursue both e-commerce and brick-and-mortar sales, more are turning to what's known as an "omnichannel" strategy. When done right, an omnichannel approach allows customers to browse and buy however they want — at the store, online, or even a combination of the two. But this presents a number of challenges to retailers merging two channels into one, particularly with pricing. Fortunately, Joline Uichanco, professor of technology and operations, has taken a look at this problem and developed a new analytical model...