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E.g., Oct 24 2019
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Tauber Institute for Global Operations
November 7, 2019
4:00 pm
Tauber Institute for Global Operations
November 8, 2019
8:00 am
Center for Positive Organizations
November 18, 2019
4:00 pm
Center for Positive Organizations
December 12, 2019
4:00 pm

Professors Rajeev Batra and Richard Bagozzi identify 10 components that contribute to being seen as cool.

Professor Rajeev Batra’s research shows that for some people, touching a product can influence their decision to buy.

What keeps GE CEO Jeff Immelt up at night? Prof. Rejeev Batra shows how new global companies threaten the established order.