E.g., Feb 24 2020
E.g., Feb 24 2020
Open Filters

Professors Rajeev Batra and Richard Bagozzi identify 10 components that contribute to being seen as cool.

Professor Rajeev Batra’s research shows that for some people, touching a product can influence their decision to buy.

What keeps GE CEO Jeff Immelt up at night? Prof. Rejeev Batra shows how new global companies threaten the established order.