Intel Corp.

Hillsboro, OR

Project Goal

Create a business strategy to support product expansion in new user segments and channels.

Faculty Advisors

Associate Professor of Technology and Operations

Nigel Patrick Melville a sociotechnical scientist at the University of Michigan. His primary scientific contributions are in the information systems...

Michael Metzger

Adjunct Assistant Professor of Marketing

Professor Metzger serves as Visiting Professor on the faculty of the School of Business at the University of Michigan in the Department of Marketing...