Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI; Warren, MI
Detroit, MI; Warren, MI
2022
MSCM Consulting Studio
Operations Enhancements
Establish a common consignment process to track, validate, and reclaim assets not only for current vendor consignment locations, but for creating a standard for future engagements.
Faculty Advisors
Hanover, PA, USA
Hanover, PA, USA
2023
Online MBA
Brand Positioning and Communication
The Boulder Canyon brand has the #1 potato chip in the natural channel and has had 14 consecutive periods of double-digit growth in SPINS. Leveraging the equity of made-with-BFY oils (avocado and olive oil), where would you take the brand in the product portfolio, messaging, and positioning to double the business?
Faculty Advisors