Puneet Manchanda

Professor Manchanda is the Isadore and Leon Winkelman Professor and Professor of Marketing at the Ross School of Business. He was the Chair of the Marketing Area at Ross from 2010 to 2016. Before coming to Ross, he was on the faculty at the University of Chicago’s Booth School of Business. He holds a PhD and MPhil in Business from Columbia University, NY, an MBA from IIM-A in India and BSEE from BITS, Pilani in India. Before getting his PhD, he worked in Marketing and Sales with Unilever. He has been a Visiting Fellow at Cambridge University, UK, and taught at London Business School and Columbia University.

His main research interest is in building empirical models to solve strategic business, marketing and policy problems such as building customer engagement, pricing, targeting, resource allocation, launch planning, advertising and information disclosure. His most recent work has focused on marketing and strategy problems in the technology, platforms, e-commerce, streaming media, influencer marketing, gaming and pharmaceutical industries. Methodologically, his work uses artificial intelligence, machine learning, statistics and econometrics. He has published over 45 papers in top academic journals in marketing, econometrics, information systems and consumer behavior. His work has been cited over 9000 times. He has also been awarded the Ross Senior Faculty Research Award (2021), the Ross School of Business Researcher of the Year Award (2011) and the Ross Contribution to the Research Environment (CORE) Award (2013). He is a thought leader, currently holding the Editor-in-Chief position at Marketing Science, and a frequent speaker at various academic and industry events.

Professor Manchanda teaches (or has taught) the capstone Marketing and Strategy elective in the Executive MBA, Day and Part Time MBA programs, the Digital Marketing Strategy elective in the MBA program and the Marketing Core in the Executive MBA, Part Time MBA and the Global MBA programs. He has been nominated for the teaching excellence award multiple times across multiple programs, winning it in 2019 (Executive MBA), 2025, 2023 and 2012 (Global MBA) and 2011 (Part Time MBA). He has also been included in the Poets and Quants list of “Favorite MBA Professors” of the class of 2022 and 2021.

Professor Manchanda is active on company boards and consults in industries such hi-technology, pharmaceuticals and consumer goods. He is also actively involved in private equity and angel investing. His research and commentary on current topics have been published in business media outlets such as the Wall Street Journal, Financial Times, New York Times, NPR, USN&WR, LA Times, and the Detroit Free Press. He also teaches (or has taught) in a variety of custom programs for Ross Executive Education for companies such as Medtronic, Huron Capital, ICBC, Saudi Telecom, Spectrum Health, McGraw-Hill, the Riverside Company, Mahindra, TATA and the GS Group.