Puneet Manchanda

Professor Manchanda is the Isadore and Leon Winkelman Professor and Professor of Marketing at the RossSchool of Business. He was the Chair of the Marketing Area at Ross from 2010 to 2016. Before coming to Ross, he was on the faculty at the University of Chicago’s Booth School of Business. He holds a PhD and MPhil in Business from Columbia University, NY, an MBA from IIM-A in India and BSEE from BITS, Pilani in India. Before getting his PhD, he worked in Marketing and Sales with Unilever. He has been a Visting Fellow at Cambridge University, UK, and taught at London Business School and Columbia University. His main research interest is in building empirical models to solve strategic business, marketing and policy problems such as building customer engagement, targeting, pricing, launch planning, bargaining and information disclosure. His most recent work has focused on marketing and strategy problems in the high technology, e-commerce, streaming media, influencer marketing, gaming, platform and pharmaceutical industries. Methodologically, his work is in the domain of “Big Data,” applying artificial intelligence, machine learning, statistics and econometrics towards causal inference in business and policy settings. He has published over 40 papers in top academic journals in marketing, econometrics, information systems and consumer behavior. His work has been cited over 8000 times. A recent study identified him as one of the top 50 scholars in marketing. He has also been awarded the Ross Senior Faculty Research Award (2021), the Ross School of Business Researcher of the Year Award (2011) and the Ross Contribution to the Research Environment (CORE) Award (2013). He is a thought leader, currently holding the Senior Editor position at Marketing Science, and a frequent speaker at various academic and industry events. Professor Manchanda teaches (or has taught) the capstone Marketing and Strategy elective in the Executive MBA, Day and Part Time MBA programs, the Digital Marketing Strategy elective in the MBA program and the Marketing Core in the Executive MBA, Part Time MBA and the Global MBA programs. He has been nominated for the teaching excellence award multiple times across multiple programs, winning it in 2019 (Executive MBA), 2023 and 2012 (Global MBA) and 2011 (Part Time MBA). He has also been included in the Poets and Quants list of “Favorite MBA Professors” of the class of 2022 and 2021. Professor Manchanda is active on company boards and consults in multiple industries. He is also actively involved in private equity and angel investing. His research and commentary on current topics have been published in business media outlets such as the Wall Street Journal, Financial Times,New York Times, NPR, USN&WR, LA Times, Detroit Free Press, Sloan Management Review, Investors Business Daily, Forbes.com and CIO Magazine. In 2016 and 2015, he was the 3rd and 2nd most quoted University of Michigan faculty expert across all media. He also teaches (or has taught) in a variety of custom programs for Ross Executive Education for companies such as Johnson & Johnson, Huron Capital, ICBC, Saudi Telecom, Spectrum Health, Mahindra and TATA.