Develop a Go-To-Market Strategy to help us effectively enter the US market with our renowned Edtech test/assessment and training software for Medical/Healthcare space.

Formulate a strategy to increase luggage sales.

The project’s goal is for the Ross team to collaborate with the two OTK founders to formulate a local, Malawi-based fundraising strategy that builds a greater and more diversified financial base. While donations from friends abroad will remain valuable and relevant, the Ross team should focus on delivering detailed short- and long-term strategies for how OTK can expand its sourcing of funds from within Malawi.

Goodwill Industries of West Michigan is working to ensure that all unsold donations find a home. As a result we are developing a remanufacturing strategy for many of the materials that go unsold. We have partnered with an Israeli based company, Daika, to create new furniture and like products out of unsold wood based materials. Our goal would be for the U of M MAP MBA Students to help us develop a business plan, research regulatory/permitting requirements and provide/establish agreement drafts.

Formulate a detailed three-year strategic plan to spread SoluM's ESL products to convenience store and drug store chains in the United States.

Research and develop a strategy to achieve annual sales of more than $150 million within three years in the North American market.

In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.

Conduct a feasibility analysis and develop a strategic marketing plan to evaluate and scale an in-house operational EHR system, currently licensed to a few clinics. Based in Los Angeles, our non-profit is dedicated to bringing affordable mental health care to communities in need.

Develop an asset and needs map related to hydrogen and logistics infrastructure in the US and Canada. Use findings to create recommendations to direct governmental investments that will accelerate market deployment of decarbonization technologies.

Zoom Home lending, in its first year, has a run rate of nearly $1.0B in mortgage volume. We are now looking to generate more volume and incremental market share at a faster pace while connecting all threads (ecosystem) related to the mortgage processing experience.

Create a detailed 3-year market analysis of the US Market to enable a detailed strategic entry plan for a data-driven and innovative Health & Wellness startup.

Develop a staff recruitment strategy that will permit sustained growth in terms of impacting girls through sports, expanding our structured multi-sport programs nationwide and growing the revenue stream for a woman-owned business. Focus on Market and data analysis, research and strategic planning, and road mapping.

Infinity Advanced Technology Solutions has been supplying medical equipment in Ethiopia since 2006. Infinity would like a student team to develop a business proposal for providing medical equipment leasing services to address the needs of healthcare facilities across Ethiopia.

Develop a comprehensive inbound marketing strategy to increase B2B leads from HR professionals, chief people officers, and decision-makers. The goal is to better understand how LifeGuides fits in the market and move from 1-2 leads per month to a consistent flow of qualified leads through content-driven strategies.

Analyze current company data to compute a predictive model on patient engagement to predict when patients are likely to become less consistent with their medication regimen and brainstorm solutions on how to keep patients on their regimens.

Create a strategic analysis and marketing plan for U.S. collegiate sports programs with a focus on international recruiting and talent sourcing.