The issue of climate change has to be framed in a way that it’s salient to people, and it has to come from people they trust. The Green Tea Party is framing it around freedom. The whole challenge is how we make it something that resonates with people.
-- Andy Hoffman, Holcim (US) Inc. Professor of Sustainable Enterprise and director of the Erb Institute for Global Sustainable Enterprise, on how to approach climate change. Hoffman spoke at the Bloomberg New Energy Finance conference. Bloomberg, April 13, 2015.