Keynote Speaker

Brad KeywellBrad Keywell, Founder and CEO of Uptake Technologies

Brad Keywell is a lifelong entrepreneur and co-founder of seven technology companies. He is also a venture capitalist, cultural curator of innovation platforms, and philanthropist. Brad is the founder and CEO of Uptake Technologies, an industrial artificial intelligence software company. Uptake was Forbes’ “Startup of the Year” in 2015, a three-time CNBC “Disruptor 50,” a three-time Forbes “Cloud 100” member, top three on Forbes’ “AI 50,” and part of the World Economic Forum’s “Technology Pioneer” community. In 2019, Brad was named EY World Entrepreneur of the Year, the highest global honor in the EY Entrepreneur of the Year program. Brad is also a co-founder of popular e-commerce marketplace Groupon. Brad is an adjunct professor of entrepreneurship at the University of Chicago Booth School of Business. He earned a JD at the University of Michigan Law School and a BBA at Michigan Ross.

Student Speakers

Hiba Asad, MM ‘20

Hiba Asad is graduating with a Master of Management, with focuses in marketing and organizational management. During her time at Ross, she served as a +LAB Lead fellow for the Center for Positive Organizations, and vice president of the Muslim Business Students Association.

An Ann Arbor native, Hiba also attended U-M for her undergraduate degree, graduating with a bachelor of science in psychology in 2019. In her free time, she enjoys art, design, and community-building.

Katerina Athanasiou, MBA ‘20

Katerina Athanasiou was raised in West Orange, NJ and holds a bachelor's degree from Cornell University. After graduating, she spent four years working for New York City Parks as an urban planner. At Ross, Katerina co-led the Smart Cities Club, and served as an Open Road fellow and academic chair. Her journey would not be possible without her parents, for whom she is immensely thankful.