Strategies for Growth

Course Code
STRATEGY 772

Hours
2.25 hours
Type
Elective
Offered
Prerequisites
(FIN 533 or 503 or 551 or WMBA 506) and (No credit in STRATEGY 672)

Strategies for Growth --- A major challenge facing most companies (and business units) is how to grow the organization. This course will develop a framework for determining the direction of growth: market penetration, globalization, vertical integration, related diversification and unrelated diversification, and the mode of growth: organic growth, alliances, and mergers and acquisitions. The organizational challenges in implementing the growth strategy will also be discussed.