Learn the latest on how consumers and producers interact with the Michigan Ross Marketing faculty’s cross-disciplinary approach.

Our professors use concepts from psychology, economics, statistics, neuroscience, and engineering to tackle the crucial issues of today’s fast-moving markets. Working with award-winning teachers and researchers, you’ll be prepared to handle a wide array of marketing challenges. You’ll examine issues such as big data/analytics, social media, Internet commerce, consumer decision-making, brand management, co-creation, customer satisfaction, sensory marketing, and retailing. A relevant curriculum and cutting-edge research allows you to examine these areas both at the fundamental and applied levels.

Chair: Puneet Manchanda

Puneet Manchanda’s main research interest is in building empirical models to solve strategic marketing problems such as resource allocation, launch planning, word-of-mouth marketing, and CRM. His most recent work has focused on marketing strategy problems in social media and the pharmaceutical, hi-technology, gaming, and insurance industries.
 

Administrator

Clea Davis
clea@umich.edu

PhD

Marketing is concerned with developing an understanding of how consumers and producers interact in markets. Our approach to developing this understanding (and scholarship in general) is inclusive, i.e., not restricted to a specific paradigm or methodology or base discipline. For example, our faculty members and doctoral students collaborate with researchers in Psychology, Statistics, Economics, and Engineering. Research in Marketing at Ross has a substantive focus, addressing both basic and applied questions.

Academic Resources

Faculty Directory

Connect with a member of Michigan Ross’ world-class faculty.

Marketing faculty

Courses

Get details on specific courses including key required classes and electives for Michigan Ross degree programs.

MARKETING COURSES

Marketing at Michigan Ross

SEMINAR SERIES

Fall 2014 Seminar Series for the Marketing department.

MARKETING CLUB - MBA

With unrivaled access to recruiters, extensive training, and Symposium, the largest marketing conference in the U.S., RMC is for all things marketing.

MARKETING CLUB - BBA

The University of Michigan BBA Marketing Club consists of talented undergraduate business students pursuing marketing careers in a wide variety of industries throughout the United States and the world.

THE YAFFE CENTER FOR PERSUASIVE COMMUNICATION

The Yaffee Center organizes information on search engine marketing, display and video advertising, social media and mobile marketing.

HOSMER-HALL FACULTY LUNCHEONS

The Hosmer-Hall Interdisciplinary Research Luncheons bring Ross faculty together to discuss current research projects. 

ENTERTAINMENT + MEDIA CLUB

Interested in entertainment or media? Learn how to break into this exciting industry through education events, alumni networking and career treks!

 

RETAIL AND LUXURY GOODS CLUB

RLG is your one-stop shop for everything Retail & Luxury Goods related. Educational, networking and career development opportunities 110% guaranteed.