The Yaffe Digital Media Initiative partners with Social Media Week, one of the world's premier conferences and industry news platforms for professionals in media, marketing, and technology, to provide resources to Ross and the larger U-M community.
Check out their talks from some of the leading voices in digital media, including the head of marketing at Instagram.
Find fresh content for the curious hustled into your inbox twice a month. Yaffe's Marketing-ish newsletter is growing its team and is looking for writers, copy editors, graphic designers, and web publishers. Drop a line to editors@themarketingish.com if you're interested.
Open Office Hours was our response to COVID-19. In a world where classes—and just about everything else—had moved online, we decided to host a one hour dialogue where students, practitioners, and curious folks alike could “drop-in” in on a virtual session and be a part of a discussion on business careers and creativity.
We’ll be adding past sessions each week and running new sessions every Friday through 2020.
We asked practitioners who are leading change in their industry: “of all the things written, discussed, and professed about your industry, what’s the one thing people should know if they are interested in navigating the disruption in your field?” Here's their "one thing."
Hip hop is an unbelievably powerful yet under-researched vehicle for gathering marketing insights. In his video series "Check the Rhyme", co-director of the Yaffe Digital Media Initiative and Michigan Ross marketing professor Marcus Collins (@marctothec) extracts marketing insights from hip hop lyrics and gives these emcees the professorial props they deserve.
