Blue Cross Blue Shield of MichiganÊ

Detroit, MI

Project Goal

Develop a perspective on how BCBSMÕs health plan business can approach social determinants of health (SDH) for its commercial (employer) business.

Faculty Advisors

Jim Price

Adjunct Lecturer of Entrepreneurial Studies

Jim Price is a serial entrepreneur, business educator, writer and speaker. For nearly three decades, he has launched and led multiple tech-enabled...

MAP Type

Industry

Function

Region

Class Year

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