Action-Based Learning Projects:
MAP & Consulting Studio
Camden, NJ
Camden, NJ
2024
Online MBA
Brand Positioning and Communication
Evaluate the ROI of automotive experiential driving events and determine whether or not they drive owner loyalty and conquest. Identify best practices and recommend a high-level strategy for these events or investigate what alternative event types drive loyalty.
Faculty Advisors
Cusco, Peru;Ollantaytambo, Peru
Cusco, Peru;Ollantaytambo, Peru
2018
Full-Time MBA MAP
Assess Sacred Valley Health's funding model and devise a broader, more sustainable financial model that allows for organizational growth, community expansion, and the offering of higher quality services in rural Peru.
Faculty Advisors
Anchorage, AK, USA
Anchorage, AK, USA
2023
Full-Time MBA MAP
Financial Analysis and Planning
Explore the business case and feasibility of leveraging RurAL CAP's existing energy efficiency capabilities, using a social enterprise model, to both reach more Alaskans and generate unrestricted revenue for organization
Faculty Advisors
Detroit, MI
Detroit, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Typically, cardiac implantable electronic devices (pacemakers, implantable cardioverter-defibrillators, implantable loop recorders, and cardiac resynchronization therapy devices) are implanted in hospitals, surgery centers, or office-based electrophysiology labs. Often, a company representative from the device manufacturer attends the implant procedure in-person to provide technical support and expertise, assist the medical team with device programming and troubleshooting, and ensure the device is properly configured for the patient's needs while adhering to clinical and safety standards.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
The project aims to evaluate the operational considerations and develop a go-to-market plan for alternative service models to support implant procedures. In these models, the company representative may not attend the implant procedure in person, yet the experience must remain equivalent to or better than the traditional in-person model.
Faculty Advisors
Detroit, MI
Detroit, MI
2018
BBA Capstone
Complete a comprehensive supply chain analysis of key raw materials used in automotive lithium-ion battery cell production and propose a sourcing strategy that considers future demand/supply, supply risk factors, and total enterprise cost.
Faculty Advisors