GoHealth Kids AR

Ann Arbor, MI

Project Goal

Create a business plan, investor acquisition strategy, investor pitch, and 18 month go to market strategy.

Faculty Advisors

Professor of Marketing

Venkat Ramaswamy is Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA. He is a globally recognized thought...

Mike Johnson

LEO Intermittent Lecturer

Dr. Johnson is an Entrepreneur in Residence and Lecturer in Entrepreneurial Studies at the Zell Lurie Institute for Entrepreneurial Studies, and...

MAP Type

Industry

Function

Class Year

More MAP Successes

Kiira Motors Corporation

Kampala, Uganda

Define a Supply Chain Localization Strategy for the Kiira Vehicle Plant and the emerging automotive industry in Uganda.

Ecolab Inc.

St. Paul, MN, Seattle, WA

Develop the value proposition and go-to-market plan for a new sustainability program

Rainforest Expeditions

Lima, Peru; Puerto Maldonado, Peru

Devise a marketing plan for restructured guide and interpretation services.