The Michigan Business Challenge is a prestigious business plan competition hosted by the Zell Lurie Institute for Entrepreneurial Studies. It allows U-M students to showcase their entrepreneurial ideas, receive feedback from experienced judges, and compete for over $100,000 in cash prizes to support their ventures. 

The Michigan Business Challenge was established in 1984 at Michigan Ross and has since become one of the region's most impactful and well-known startup competitions. Over the years, the MBC has supported numerous successful startups, generated millions of dollars in funding, and helped launch successful entrepreneurial careers for U-M students and alumni. The MBC is open to various stages of business concepts, from early-stage ideas to established businesses. 

The competition consists of three tracks that cater to specific industry sectors, including the Seigle Impact Track for social ventures, the Invention Track for ventures that have intellectual property at the core of their high-tech venture, and the Innovation Track for growing startups. These tracks provide tailored resources, networking opportunities, and funding for participants. Notable entrepreneurial ventures that have come through the MBC include Morning Brew, Xoran Technologies, AMBIQ Micro, Elevate K-12, and many more.