In 2002, Professor C.K. Prahalad of the Michigan Ross Business School and professor Stuart L. Hart of the University of North Carolina Kenan-Flagler Business School published the iconic article "The Fortune at the Bottom of the Pyramid" in Strategy+Business. The article suggested that "low-income markets present a prodigious opportunity for the world's wealthiest companies - to seek their fortunes and bring prosperity to the aspiring poor." Prahalad published a book with the same title five years before he passed in 2010. The article and book, with additional research and publications by Prahalad, Hart, Michigan Ross Professor Ted London, and others spawned a new business strategy for human development that has transformed into a social movement around the world known as Base of the Pyramid. The movement now includes transnationals, non-profits, social entrepreneurs, grassroots development organizations, international aid agencies, and many consulting firms dedicated to BoP strategy and implementation.

In the early 1990s, Professor Garry Brewer became dean of the U-M School of Natural Resources and the Environment. He approached Dean Joe White of the Michigan Business School with the concept of a dual-degree program to prepare future business leaders with an integrated education in both earth and management sciences. The concept took shape first in 1993 in the form of a graduate dual-degree program (originally called the Corporate Environmental Management Program) under the leadership of Professor Stuart Hart and then the Erb Institute after a generous grant from Fred and Barbara Erb in 1996 and a series of additional donations from other visionary donors. The dual-degree program was then incorporated into the Erb Institute and bolstered by the scholarly research of three newly endowed professorships. Nearly 30 years later, the Erb Institute has expanded dramatically to become a full-fledged, endowed institute with three chaired professors, an undergraduate Erb Fellows Program, more than 200 graduate and undergraduate students, and more than 750 alumni across 17 countries. In addition, the institute has an active agenda of scholarly and applied research and works to facilitate business engagement through business roundtables and global conference partnerships. Today, the Erb Institute is generally recognized as the leading business sustainability institute for research, teaching, and business engagement.

In 2007, Professor Maxim Sytch published a paper titled "Joint Dependence and Embeddedness: Reshaping Interorganizational Relationships and Exchange Dynamics." In this work, Sytch and his coauthor identify how joint dependence can shape relational embeddedness in inter-organizational relationships. Joint dependence stimulates relational closeness, collaborative action, and fine-grained information exchange between partners. These dynamics improve the performance of inter-organizational exchanges and reduce uncertainty within the relationship. Additionally, they reshape the exchange logic associated with interdependence, moving from an emphasis on power and leverage to a focus on relational embeddedness and mutual collaboration. This work has served as a potent counter to previous organizational and economic theories that associated interdependence with power, leverage, and mutual holdup. However, Sytch demonstrated that joint dependence can foster stronger bonds between exchange partners, leading to more effective exchanges without the looming threat of retaliation. Furthermore, the concept of joint dependence underscores that reducing relational uncertainty does not necessarily require less dependence on that partner. On the contrary, a mutual increase in dependence can foster relational closeness within the exchange, reducing opportunism, enhancing collaboration, and improving the performance of exchange relationships.

The original trading floor at the Michigan Business School was established in 1999. At the time, it was the 12th academic trading lab to be developed in the United States and one of the first in a large public university. 

Later, with a generous donation by John and Georgene Tozzi, a new lab was built. Over the years, thousands of students have come through the lab. 

Today, there are approximately a dozen investment clubs, seven of which meet weekly in the lab. When the lab was first getting started, the student-managed fund was at $95,000, which has since grown to $700,000.

In 1998, Professor David Hirshleifer of the Michigan Business School, and two co-authors, published a paper titled "Investor Psychology and Security Market Under- and Overreactions." This paper has been widely recognized as the first explanation of the seemingly contradictory behavior in asset prices (under- and overreactions to different news) based on two well documented behavioral biases. The biases outlined in the paper are overconfidence (regarding the precision of one's private information) and biased self-attribution. The former leads to well documented evidence of long-term overreaction (price reversals), while the latter causes underreaction (momentum) in the medium term. This paper was the first widely recognized paper in finance based on departures from rational behavior and provided a compelling explanation for seemingly anomalous behavior in asset prices.

Launched in 2014 by Michigan Ross and the Zell Lurie Institute for Entrepreneurial Studies, the Desai Accelerator is dedicated to advancing U-M alumni entrepreneurial ventures. The Accelerator provides the physical infrastructure, financial resources, and mentorship to support alumni startups as they reach the critical phase between early-stage development and the point at which they seek external investors. 

At Desai Accelerator, startups can access a wide network of experienced advisors, including entrepreneurial mentors, industry experts, venture capitalists, angel investors, and other business leaders. To engage students, Desai offers internships for undergraduates and graduates from all U-M schools and colleges. The Desai Accelerator program runs an annual cohort that supports passionate entrepreneurs as they advance their early-stage ventures. Startups accepted into the program receive funding, tailored mentorship opportunities, national visibility, and other resources to support their success. 

The Desai Accelerator has invested more than $1 million in 44 startup ventures on behalf of the University of Michigan and has engaged 75+ student interns. Funding and support for the Accelerator are provided by the Desai Sethi Family Foundation, the William Davidson Foundation, and the Wadhams Family Foundation.

No matter the discipline, business research can have a huge impact on diversity, equity, and inclusion. In 2013, Venky Nagar, KPMG Professor of Accounting, along with former Michigan Ross professor Feng Li, published accounting research on U.S. firms initiating same-sex domestic partnership benefit policies.

Li and Nagar’s paper “Diversity and Performance,” published in Management Science, tests if corporate policy supporting LGBTQ+ rights frees all employees to bring their authentic selves to work, thus improving org culture and performance. The paper finds that the nearly 300 firms that adopted these policies between 1990 and 2006 saw significant improvement in operating performance relative to an approximate 10% average stock price increase. If an investor had accordingly timed their purchases of these firms, they would have outperformed ninety-five percent of all U.S. professional mutual funds.

The paper’s reasoning was core to the 2015 Amicus Brief filed in support of legalizing same-sex marriage by the law firm Morgan Lewis on behalf of 379 large and small corporate employers ranging from Apple to Zingerman’s in the landmark Supreme Court case Obergefell v. Hodges.

Professor Paul W. McCracken was part of the Michigan Ross faculty from 1948-1986. He was a prominent economist and adviser to both Republican and Democratic presidents and was also an advocate for an active government role in economic stabilization. McCracken advocated for government policies to moderate business cycles, control inflation, and address unemployment in order to assist the disadvantaged. As a result, McCracken played a central role in addressing the rising inflation of the late 1960s and early 1970s during his tenure as an economic adviser to President Richard Nixon. McCracken criticized the government for not taking sufficient measures to combat inflation, and he supported a policy of gradualism, which aimed to slow inflation by reducing economic growth slightly without causing a recession. He proposed a combination of budget surpluses and tighter monetary policy to control inflation without severely disrupting the economy. McCracken was present during the decision to unilaterally end the Bretton Woods system, which had fixed exchange rates for major currencies. This decision resulted in far-reaching changes in the international monetary system.

Currently organized by the Sanger Leadership Center, the Leadership Crisis Challenge partly came about based on Sue Ashford’s vision as the then head of the Ross Leadership Initiative and the enthusiasm of students wanting to create more venues to discuss complex and problematic business issues, such as the role of business in addressing society's most difficult problems and how businesses and other leaders might think about tensions between financial and environmental goals. Additionally, there was an interest in understanding how students, as future leaders, might best think about issues of corporate social responsibility. The LCC was intended to address those student interests by putting students in groups of four and asking them to exercise their courage, judgment, and integrity in response to a complex crisis situation and under strict time pressure. In the crisis challenge, students are confronted with a complex case for which there is no right answer or winning position – there are just tradeoffs. Built into the case are some of the most vexing questions of the day, including: What does a company “owe” the community in which it does business? Should the natural environment be sacrificed for shareholder wealth? Can companies admit wrongs in today’s aggressive legal climate? With the input of previous participants, the Net Impact club, and members of the faculty, a new case is prepared every year and overseen and judged by Michigan Ross community members, business leaders, and alums.

From 1990-1993, Michigan Ross housed the Minority Summer Institute with support from the Association to Advance Collegiate Schools of Business and the Graduate Management Admission Council. MSI was designed to increase the number of minority faculty in business and management education. 

Each year, 30 Black, Hispanic, and Native American college students were selected to participate in MSI's six-week program. While at Ross, the students were involved in a series of classes, informational sessions, and presentations that provided a first-hand introduction to doctoral studies and the life and work of business professors. 

According to Dave Wilson, former president of GMAC, "When one thinks about changing the world, the MSI initiative must be seen as a resounding success." Following the last offering of MSI, the KPMG Foundation initiated the PhD Project, which has continued the mission of MSI. The PhD Project reports that the number of underrepresented business professors in the United States has risen from 294 in 1994 to more than 1,700 today.

Professor Jim Walsh was elected as the 65th president of the Academy of Management in 2006, making him only the second Michigan faculty member to lead the Academy. Walsh took stock of the approximately 16,000 members who lived in more than 100 countries at the time and noted that very few of them resided on the continent of Africa. Knowing that Africa, the cradle of civilization, is home to over a billion people and more than 1,000 universities and that the continent was poised for enormous population and economic growth, he wanted to bridge the gap and reach out to the teacher-scholars on the continent. Fully aware of the terrible history of colonization, he decided to simply create space for colleagues in Africa to meet their colleagues from the rest of the world. The first step in the process was to work with others to co-found the African Academy of Management. His continued work culminated in a 2013 AOM Africa Conference, in which approximately 300 colleagues from the world over journeyed to Johannesburg to share and imagine new research and teaching ideas. Since that time, the Africa Academy of Management has hosted a number of faculty development workshops, launched the Africa Journal of Management, and held conferences across the continent. In short, Africa-centered scholarship has burgeoned. Beyond that, the Ross School was just granted affiliate member status in the Association of African Business Schools. Professor Walsh wanted to be sure that we too are a part of the emerging scholarly conversations and evolving business practices on the continent.

The root of the Great Financial Crisis of 2008-2009 lay in poor-quality residential mortgage loans made by financial institutions. A set of academic research papers established that lenders made poorer quality loans when they anticipated selling the loans to investors rather than continuing to own the loans until they matured. When loans were sold, a complex securitization process led to a large distance between the originator of a mortgage and the final investor in the loans. Amit Seru, PhD '07, and co-authors established in an important series of papers that focused on 1) keeping most characteristics of loans the same, loans that were only marginally easier to securitize had significantly higher default rates than those that were marginally more difficult to securitize, 2) (in work with Professor Uday Rajan) securitized loans, the interest rate (which represents the compensation to investors for bearing the risk of default by the borrower) became an increasingly worse predictor of default in the build-up to the GFC, and 3) information passed on to investors by mortgage securitizers was limited and sometimes outright fraudulent. In another crucial strand of work, Professor Amiyatosh Purnanandam demonstrated that 1) loans held by banks on their own balance sheets had lower default rates than otherwise identical loans sold by banks to investors and 2) (in work with Taylor Begley, PhD '14, and Kuncheng Zheng, PhD '15) even with securitized loans, default rates were lower when the riskiest tranche was held by the lender rather than sold to investors. Collectively, the work done by Ross faculty and PhD alums showed that the ability to securitize mortgage loans undermined the incentives of lenders to the point that low-quality mortgage loans were made, essentially providing the dry timber that fueled the GFC.

Professor David Hess is a thought leader in using new governance regulatory theory to advance the effective and efficient use of corporate monitors in U.S. and international settings. Hess and his co-authors published their first research on the topic in 2008 in the Cornell International Law Journal. 

Since then, David has become a recognized thought leader with multiple published articles and book chapters on using monitors in settlement agreements to battle corruption and cultivate ethical behavior. 

Based on his expertise, in 2013, the American Bar Association's Task Force on Standards for Monitors asked Hess to serve as its reporter. In 2020, the ABA published the 77-page Criminal Justice Monitors and Monitoring Standards. Hess' role as a reporter required that he draft and revise the standards before each meeting to reflect task force input. 

This required legal research and drafting of explanatory memoranda as well as responding to comments and concerns of task force members and ABA officials. The Standards are used by companies, prosecutors, and judges when considering the use of corporate monitors with Deferred Prosecution Agreements or other settlement agreements resulting from concerns about fraud or other misconduct. The Standards may be used by other countries when establishing monitoring programs.

In 2018, Professor Tom Lyon led a team of scholars who published a groundbreaking article about corporate political responsibility titled “CSR Needs CPR” in the California Management Review. The article argued that corporate social responsibility was an insufficient measure of corporate contribution to society and that stakeholders who care about CSR should also pay attention to corporate political responsibility. In 2019, Elizabeth Doty, adjunct faculty at Presidio Graduate School, contacted the Erb Institute at the University of Michigan and suggested turning the article into an industry roundtable dedicated to working with a select group of influential business leaders and their companies to bring to life the core precept of the article – the need to better align companies’ political spending and lobbying with their commitments to values, purpose, sustainability, and stakeholders. Thus, the Erb Corporate Political Responsibility Taskforce was founded in 2020. Lyon and Doty have developed the taskforce into a nationally recognized forum with the goal of making CPR a new norm for business. The taskforce operates under Chatham House Rule and has 20 members from some of the most recognized brands in the United States who share best practices and address CPR challenges. In 2023, the taskforce released the non-partisan Erb Principles for Corporate Political Responsibility, with five major companies as inaugural signatories. Looking ahead, the taskforce will continue building its integrated framework and engage more companies in applying the Erb Principles. Lyon continues his work in this space with his recently published volume Corporate Political Responsibility.

In 2006, Professor Sue Ashford, associate dean for leadership programming, founded the Ross Leadership Initiative, which was the precursor to the Sanger Leadership Center and one of the first organized leadership programs among business schools worldwide. The initiative was influenced by Ashford's research on learning leadership via experience and Professor Noel Tichy's action-based learning concepts. Suddenly students were not just learning about leadership but were actually engaged in doing it. Prominent among these efforts was the highly influential Leadership Crisis Challenge, which puts students in the hot seat needing to resolve a crisis in the moment. This program was recognized with the Provost's Teaching Innovation Prize in 2011 and remains a prominent and popular program in the school to this day. Later, under the leadership of Professors Scott DeRue and Gretchen Spreitzer, RLI grew and launched new programs that persist today, including Story Lab, the Ross Leaders Academy, and more. In 2015, alum Stephen W. Sanger, MBA '70, and Karen Sanger made a defining gift of $20 million to establish the Sanger Leadership Center. With the Sangers' gift, the Sanger Leadership Center, now under the leadership of Professor Lindy Greer, has created an array of custom programs and workshops and now offers leadership development programs for students across the university.

Building on his experience as an attorney at the Federal Reserve, the 2020-22 research of Assistant Professor Jeremy Kress has identified critical weaknesses in bank merger oversight and proposed strategies to reinvigorate bank merger enforcement. Kress' work has shown that lax bank merger oversight has harmed consumers, businesses, and the broader financial system. His research has demonstrated that the prevailing approach to bank merger regulation has increased the cost and reduced the availability of consumer credit, inflated the fees that banks charge for basic financial services, limited small business credit availability, and threatened financial stability. Kress' research has pushed bank merger reform onto the policy agenda in Washington, D.C. by serving as a blueprint for legislation introduced by Senator Elizabeth Warren and inspiring an executive order on bank mergers by President Joe Biden. The Department of Justice also invited Kress to lead a joint initiative with the federal banking agencies to rewrite their bank merger policies.