Student projects sourced through the initiative are designed to:

• Help sponsoring organizations address practical business issues
• Have a positive social impact on the communities and markets in which sponsoring organizations operate
• Identify next practices that allow organizations to address both profits and social value creation
• Continue the tradition of similar student projects that C.K. Prahalad initiated for his Bottom of the Pyramid work
• Sponsors receive top-notch findings and recommendations from MBA students who have diverse skills, leading-edge knowledge, broad backgrounds, and business experience within leading global companies.