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You’ll learn fundamentals in the classroom, but nothing is as rigorous as real business. Go beyond hypothetical situations and simulations and manage a real business in our Living Business Leadership Experience (LBLE) course.
“The mantra of “Learning Business by Doing Business” is what drew me to this course in the first place — and it definitely works. I feel more prepared to lead in my full-time job post business school than ever before.”
— Aaron Schmit, MBA '18, worked with Shinola
Scott Skinner, MBA '18, took LBLE to expand his knowledge of real estate. He worked with The NRP Group to elevate the standard for supportive services like workforce development and transportation in affordable housing communities.
Technology and mobility
Identify customer segments, develop a business case for a smart mobility product, and create an initial product design for in-vehicle integration.
Real estate development and affordable housing
Establish an enterprise that develops and implements a new model for affordable housing in the U.S.
Gain hands-on experience in digital marketing strategy, e-commerce optimization and retail market activation as you work with Shinola's marketing team to improve aided brand awareness from 6% to ~40% to increase competitiveness in the industry.
Systematically develop a model to support entrepreneurs in low- and middle-income countries and build value creating tools and processes based on that approach.
Digital media and news
Create, launch, and manage a new revenue-producing digital media business aimed at current students and University of Michigan alumni.
Healthcare device startup
Develop and execute a market entry strategy for outdoor seating products that provide warmth via Warmilu's patented InstaWarmer technology.
Education and technology
In partnership with Google spin-off Gooru, design and launch a technology tool that provides real-time navigation guidance to students looking to optimize their experiences at Michigan Ross.