The Data and Business Analytics Concentration is designed for students looking to hone their analytical skills in an effort to provide data-driven business recommendations.
To complete the concentration, students will be required to take a total of 12 credits of analytics related courses. Specifically, they will be required to take at least two Group 1 courses, at least two Group 2 courses, and at least one Group 3 course (see below).
For questions about the concentration, or to express interest in the concentration, contact an academic advisor at rossgradacadadvising@umich.edu.
TO 618: Applied Business Analytics and Decisions (3 cr.) (OMBA students replace with TO718, Managerial Data Analytics (2.25 cr.))
TO 628: Advanced Big Data Analytics (2.25 cr.)
TO 640: Big Data Management: Tools and Techniques (2.25 cr.)
TO 513: Spreadsheet Modeling and Applications (1.5 cr.)
TO 515: Business Application Development with Visual Basic for Excel (2.25 cr.)
TO 566: Applied Regression and Data Analysis (1.5 cr.)
TO 567: Data Mining and Applied Multivariate Analysis (1.5 cr.)
TO 572: Applied Business Forecasting (1.5 cr.)
TO 633: Artificial Intelligence for Business (2.25 cr.)
MKT 608: Pricing Analytics and Strategy (3 cr.)
MKT 626: Customer Analytics (1.5 cr.)
MKT 630: Marketing Engineering (2.25 cr.)
PUBPOL 567: Practicum in Data Analysis using STATA (3 cr.)
PUBPOL 571: Applied Econometrics (3 cr.)
BIOSTAT 521: Applied Biostatistics (4 cr.)
HS 807: Management and Analysis of Large U.S. Health Data (4 cr.)
MKT 625: New Product and Innovation Management (2.25 cr.)
MKT 642: Digital Marketing: Applications and Analytics (2.25 cr.)
TO 512: Decision Support with Spreadsheets (1.5 cr.) (OMBA students replace with TO 712: Decision Support with Spreadsheets (2.25 cr.))
BIOSTAT 522: Biostatistical Analysis for Health-Related Studies (3 cr.)
BIOSTAT 523: Statistical Methods in Epidemiology (4 cr.)
SI 618: Data Manipulation (3 cr.)
SI 649: Information Visualization (3 cr.)
SI 646: Information Econometrics (1.5 cr.)
SI 650: Information Retrieval (3 cr.)
HS 650: Data Science and Predictive Analysis (4 cr.)
STEM-Designated Specialization in Management Science
The 18-credit specialization gives you the opportunity to strengthen your data and business analytics competencies, while gaining the flexibility to take STEM courses across areas like marketing, technology, and business economics.
