Data and Business Analytics Concentration

The Data and Business Analytics Concentration is designed for students looking to hone their analytical skills in an effort to provide data-driven business recommendations.

To complete the concentration, students will be required to take a total of 12 credits of analytics related courses. Specifically, they will be required to take at least two Group 1 courses, at least two Group 2 courses, and at least one Group 3 course (see below).

For questions about the concentration, or to express interest in the concentration, contact an academic advisor at rossgradacadadvising@umich.edu.

Group 1: Data and Business Analytics Fundamentals (at least 2)

TO 618: Applied Business Analytics and Decisions (3 cr.) (OMBA students replace with TO718, Managerial Data Analytics (2.25 cr.))

TO 628: Advanced Big Data Analytics (2.25 cr.)

TO 640: Big Data Management: Tools and Techniques (2.25 cr.)

MKT 618: Marketing Research Design and Analytics (2.25 cr.)

Group 2: Tools and Applications Electives (at least 2)

TO 513: Spreadsheet Modeling and Applications (1.5 cr.)

TO 515: Business Application Development with Visual Basic for Excel (2.25 cr.)

TO 566: Applied Regression and Data Analysis (1.5 cr.)

TO 567: Data Mining and Applied Multivariate Analysis (1.5 cr.)

TO 572: Applied Business Forecasting (1.5 cr.)

TO 633: Artificial Intelligence for Business (2.25 cr.)

MKT 608: Pricing Analytics and Strategy (3 cr.)

MKT 626: Customer Analytics (1.5 cr.)

MKT 630: Marketing Engineering (2.25 cr.)

PUBPOL 567: Practicum in Data Analysis using STATA (3 cr.)

PUBPOL 571: Applied Econometrics (3 cr.)

BIOSTAT 521: Applied Biostatistics (4 cr.)

HS 807: Management and Analysis of Large U.S. Health Data (4 cr.)

IOE 561: Risk Analysis I (3 cr.)

Group 3 (at least 1)

MKT 625: New Product and Innovation Management (2.25 cr.)

MKT 642: Digital Marketing: Applications and Analytics (2.25 cr.)

TO 512: Decision Support with Spreadsheets (1.5 cr.) (OMBA students replace with TO 712: Decision Support with Spreadsheets (2.25 cr.))

BIOSTAT 522: Biostatistical Analysis for Health-Related Studies (3 cr.)

BIOSTAT 523: Statistical Methods in Epidemiology (4 cr.)

SI 618: Data Manipulation (3 cr.)

SI 649: Information Visualization (3 cr.)

SI 646: Information Econometrics (1.5 cr.)

SI 650: Information Retrieval (3 cr.)

HS 650: Data Science and Predictive Analysis (4 cr.)

IOE565: Time Series (3 cr.)

IOE570: Experimental Design (3 cr.)

PUBPOL 750.310: Applied Methods for Development (3 cr.)

FTMBA student in classroom

STEM-Designated Specialization in Management Science

The 18-credit specialization gives you the opportunity to strengthen your data and business analytics competencies, while gaining the flexibility to take STEM courses across areas like marketing, technology, and business economics.

Specialization in Management Science

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