Learning Business by Doing Business.

Ross Experiences in Action-Based Learning: REAL

Michigan Ross changed the landscape of business education 25 years ago with its signature Multidisciplinary Action Projects (MAP) program. Today, innovation continues: No other school can equal our students’ opportunities to start, advise, lead, and invest in real-world businesses. We call this Ross Experiences in Action-Based Learning: REAL.


Students develop a new business based on an original idea with the intent of achieving economic viability.

Multidisciplinary Action Projects


Student teams consult with a real-world organization on a pressing issue of strategic importance, providing substantive analysis and recommendations.

Tozzi Center


Students manage seven focused investment funds, totaling more than $10 million in assets, in all aspects of their operations.

door with Shinola logo


Students assume functional responsibility for leading and operating an ongoing business concern, working with established corporate partners.

Explore REAL Opportunities by Program:
REAL for BBA   |   REAL for MBA

Scott Skinner discusses Living Business Leadership
Student Voices

A New Class at Michigan Ross Challenges Me to Turn Strategy Into Real-World Action

Thanks to the new Living Business Leadership Experience course at Michigan Ross, I get to be a part of how decisions are actually being made for a major luxury goods brand while we work on the launch of a new headphone line.

Leading in Action-Based Learning

Putting our students in real-world situations — with faculty guidance but with real stakes — helps prepare them to thrive and lead in a dynamic world. We took this concept to a new level when we introduced our groundbreaking MAP course more than 25 years ago.


student-led venture fund


students participated in MAP


student-led social venture fund

Dividend Fall 2016

MAP at 25

The school changed business education worldwide with its signature Multidisciplinary Action Projects (MAP) program.
Dividend 2018

Living Business Leadership Experience

In a new Ross course, students navigate the ambiguity of running a real-world business.