MAP team at Experian in Sosta Mesa, CA

Learning Business by Doing Business.

Ross Experiences in Action-Based Learning: REAL

Michigan Ross changed the landscape of business education 25 years ago with its signature Multidisciplinary Action Projects (MAP) program. Today, innovation continues: No other school can equal our students’ opportunities to start, advise, lead, and invest in real-world businesses. We call this Ross Experiences in Action-Based Learning: REAL.

Michigan Business Challenge


Students develop a new business based on an original idea with the intent of achieving economic viability.

Students at Microsoft offices


Student teams consult with a real-world organization on a pressing issue of strategic importance, providing substantive analysis and recommendations.

Tozzi Center Students


Students manage eight focused investment funds, totaling more than $10 million in assets, in all aspects of their operations.

Shinola sign


Students assume functional responsibility for leading and operating an ongoing business concern, working with established corporate partners.

Explore REAL Opportunities by Program:
REAL for BBA   |   REAL for MBA

Leading in Action-Based Learning

Putting our students in real-world situations — with faculty guidance but with real stakes — helps prepare them to thrive and lead in a dynamic world. We took this concept to a new level when we introduced our groundbreaking MAP course more than 25 years ago. And we continue to innovate today with new courses like the Living Business Leadership Experience, +Impact Studio, and Business Consultant Corps program. 


student-led venture fund


students participated in MAP


student-led social venture fund