Ross Experiences in Action-Based Learning: REAL
Michigan Ross changed the landscape of business education 25 years ago with its signature Multidisciplinary Action Projects (MAP) program. Today, innovation continues: No other school can equal our students’ opportunities to start, advise, lead, and invest in real-world businesses. We call this Ross Experiences in Action-Based Learning: REAL.
REAL.START
Students develop a new business based on an original idea with the intent of achieving economic viability.
REAL.ADVISE
Student teams consult with a real-world organization on a pressing issue of strategic importance, providing substantive analysis and recommendations.
REAL.INVEST
Students manage eight focused investment funds, totaling more than $10 million in assets, in all aspects of their operations.
REAL.LEAD
Students assume functional responsibility for leading and operating an ongoing business concern, working with established corporate partners.
Explore REAL Opportunities by Program:
REAL for BBA | REAL for MBA
Leading in Action-Based Learning
Putting our students in real-world situations — with faculty guidance but with real stakes — helps prepare them to thrive and lead in a dynamic world. We took this concept to a new level when we introduced our groundbreaking MAP course more than 25 years ago. And we continue to innovate today with new courses like the Living Business Leadership Experience, +Impact Studio, and Business Consultant Corps program.
1st
student-led venture fund
12,000+
students participated in MAP
1st
student-led social venture fund