REAL. Redefining Business Education

The best way to learn something is by doing it. Research tells us this, and experience backs it up.

No other school can equal our students’ opportunities to start, advise, lead, and invest in real-world businesses.

REAL.START

Students develop a new business based on an original idea with the intent of achieving economic viability.

Multidisciplinary Action Projects

REAL.ADVISE

Student teams consult with a real-world organization on a pressing issue of strategic importance, providing substantive analysis and recommendations.

Tozzi Center

REAL.INVEST

Students manage seven focused investment funds, totaling more than $10 million in assets, in all aspects of their operations.

door with Shinola logo

REAL.LEAD

Students assume functional responsibility for leading and operating an ongoing business concern, working with established corporate partners.

Explore REAL Opportunities By Program:
REAL for BBA   |   REAL for MBA

Learning Business by Doing Business

At Michigan Ross, action-based learning is what we do; it’s who we are.

We took this concept to a new level when we introduced our groundbreaking MAP course more than 25 years ago, and we continue to define the future of business education. Today, our offerings are unmatched by any other business school.

Putting our students in real-world situations — with faculty guidance but with real stakes on the line — helps prepare them to thrive and lead in a dynamic world. They learn how to meet challenges that may be complex, ambiguous, and fluid. As a result of their practical experience, Michigan Ross graduates enter the working world uniquely empowered to excel.