Learning Business by Doing Business.

Ross Experiences in Action-Based Learning: REAL

Michigan Ross changed the landscape of business education 25 years ago with its signature Multidisciplinary Action Projects (MAP) program. Today, innovation continues: No other school can equal our students’ opportunities to start, advise, lead, and invest in real-world businesses. We call this Ross Experiences in Action-Based Learning: REAL.


Students develop a new business based on an original idea with the intent of achieving economic viability.

Multidisciplinary Action Projects


Student teams consult with a real-world organization on a pressing issue of strategic importance, providing substantive analysis and recommendations.

Tozzi Center


Students manage eight focused investment funds, totaling more than $10 million in assets, in all aspects of their operations.

door with Shinola logo


Students assume functional responsibility for leading and operating an ongoing business concern, working with established corporate partners.

Explore REAL Opportunities by Program:
REAL for BBA   |   REAL for MBA

Scott Skinner discusses Living Business Leadership
Ross News Blog

Through ExecMAP, Michigan Ross Executive MBAs Are Tackling 24 Diverse Business Projects for Companies Around the World

This fall, Michigan Ross Executive MBA students are immersing themselves in international business experiences through a variety of projects sponsored by companies, ranging from small nonprofits to Fortune 500 corporations.

Leading in Action-Based Learning

Putting our students in real-world situations — with faculty guidance but with real stakes — helps prepare them to thrive and lead in a dynamic world. We took this concept to a new level when we introduced our groundbreaking MAP course more than 25 years ago. And we continue to innovate today with new courses like the Living Business Leadership Experience, +Impact Studio, and Business Consultant Corps program. 


student-led venture fund


students participated in MAP


student-led social venture fund

Ross News Blog

Michigan Ross Launches Business Consultant Corps to Provide Internships and Development Opportunities for Students, Adds Summer Experience Requirement to Full-Time MBA Program

Leveraging its vast network of organizational partners, Michigan Ross has developed a new internship program for students this summer, as the COVID-19 pandemic has impacted the availability of internships offered by companies across the world.
Ross News Blog

From Food and Beverage to Fintech and Social Impact, Capstone MAP Sends Michigan Ross Students Out to Consult on Real Business Issues

As part of the Capstone MAP program this semester, 111 BBA seniors and 15 Master of Management students at Michigan Ross are embedding themselves within companies to help them tackle real-life business challenges.