Multidisciplinary Action Projects (MAP) 

MAP provides students the opportunity to gain practical leadership and advisory experience tackling a global business project.

The second global leadership intensive in the Global MBA program, the Multidisciplinary Action Projects (MAP) course is a signature action-based learning course at Michigan Ross. Gain in-depth knowledge of what it's like to do business with a new culture and navigate specific cross-cultural business challenges.

Projects may involve onsite travel to locations inside or outside the U.S. Regardless of travel, all projects will involve global thinking, whether they be market entry projects, operations in other countries, or feasibility/benchmarking for international markets.

You will work with a sponsor —a large corporation, a startup, or a nonprofit — on a seven-week, hands-on project to find a creative solution to a critical organizational challenge. Each project requires you to collaborate with a team of peers and a faculty advisor. 

At the conclusion of the project, you deliver your analysis and recommendations to the sponsor and Ross faculty in a formal presentation and written report.

“MAP was truly inspirational. I was surprised by how much I learned from my teammates. Every team member has a different role and brings their diverse experiences to the project so that while we are working together, we're also learning from each other.”
Antony Ngahu, MBA '20

As part of your MAP experience, you may be asked to:

  • develop a business strategy
  • target opportunities for growth
  • solve a market entry problem
  • develop new products
  • assess mergers, acquisitions, partnerships, and joint ventures
  • perform complex financial modeling
  • launch feasibility studies
  • generate product launch and distribution plans
  • propose operations improvements
  • perform risk analysis

Previous MAP Projects

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