Find creative solutions to critical, real-world business challenges through MAP (Multidisciplinary Action Projects) — our signature action-based learning course. Devise a market entry strategy for a healthcare startup, conduct a competitive analysis for a major corporation like Sony Music — wherever MAP takes you, the stakes are high and the impact is real.
projects a year
It’s More Than a Course
"Our team worked with a startup company based in Tel Aviv, Israel, that was looking to develop a U.S. entry strategy for their personalized treatment of triple negative breast cancer. It was an amazing experience to work with a company that had such a strong purpose. It was the trip of a lifetime with incredible people."
- Joe Papiro, MBA ’20
“Michigan Ross ensured that I had a robust learning opportunity at an interesting company facing a very real business challenge; our team’s strategic recommendations could have meant the difference between the startup getting their next round of funding or not surviving. We felt personally invested our client team’s success for this high-stakes project and gave 110 percent as a result. ”
- Joanna Wicher, MBA ’20
How MAP Works
The last term of your first year, you and your team of peers will deliver real, data-driven solutions to a sponsor company. Sponsor companies range from startups to nonprofits to major corporations from all over the world. This 14-week course may require one week working on-site sometime between late January and early March, depending on the project sponsor. Travel expenses are covered by sponsor companies.
"I am thrilled with the way our project sponsorship generated actionable insights for the firm, which we can further explore and push forward."
- Matthew Kilfoyle, Senior Director, Fidelity Investments