MAP project with PEPSICO
Lead the Way with MAP.

Find creative solutions to real-world business challenges through a Multidisciplinary Action Project — our signature action-based learning course developed more than 30 years ago. Devise a market entry strategy for a healthcare startup, conduct a competitive analysis for a major corporation — wherever MAP takes you, the stakes are high and the impact is real.

14

weeks

6

credits

100%

of projects presented to a C-Suite executive in 2023-24

How MAP Works

Your first winter semester you and your team of peers will deliver real, data-driven solutions to a sponsor company. Sponsor companies range from startups to nonprofits to major corporations all over the world. This 14-week course may require one week working on-site sometime between late January and early March, depending on the project sponsor. Travel expenses are covered by sponsor companies.

Weekend MBA MAP Projects

Joanna Wicher
Michigan Ross ensured that I had a robust learning opportunity at an interesting company facing a very real business challenge; our team’s strategic recommendations could have meant the difference between the startup getting their next round of funding or not surviving. We felt personally invested in our client team’s success for this high-stakes project and gave 110 percent as a result.
What Sponsors Say

"I am thrilled with the way our project sponsorship generated actionable insights for the firm, which we can further explore and push forward."

- Matthew Kilfoyle, senior director, Fidelity Investments

exterior of Ross building at sunset
Learn more about Michigan Ross programs, updates, and events.
Learn more about Michigan Ross programs, updates, and events.

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