MAP project with PEPSICO
Lead the Way with MAP.

Find creative solutions to critical, real-world business challenges through MAP (Multidisciplinary Action Projects) — our signature action-based learning course. Devise a market entry strategy for a healthcare startup, conduct a competitive analysis for a major corporation like Sony Music — wherever MAP takes you, the stakes are high and the impact is real.




projects a year



It’s More Than a Course

"Our team worked with a startup company based in Tel Aviv, Israel, that was looking to develop a U.S. entry strategy for their personalized treatment of triple negative breast cancer. It was an amazing experience to work with a company that had such a strong purpose. It was the trip of a lifetime with incredible people."

- Joe Papiro, MBA ’20

“Michigan Ross ensured that I had a robust learning opportunity at an interesting company facing a very real business challenge; our team’s strategic recommendations could have meant the difference between the startup getting their next round of funding or not surviving. We felt personally invested our client team’s success for this high-stakes project and gave 110 percent as a result. ”

- Joanna Wicher, MBA ’20

MAP project with Linked In

How MAP Works

The last term of your first year, you and your team of peers will deliver real, data-driven solutions to a sponsor company. Sponsor companies range from startups to nonprofits to major corporations from all over the world. This 14-week course may require one week working on-site sometime between late January and early March, depending on the project sponsor. Travel expenses are covered by sponsor companies. 

What Sponsors Say

"I am thrilled with the way our project sponsorship generated actionable insights for the firm, which we can further explore and push forward."

- Matthew Kilfoyle, Senior Director, Fidelity Investments

Learn more about Michigan Ross programs, updates, and events.
Learn more about Michigan Ross programs, updates, and events.

Sign Up for Ross Communications

By completing this form, I consent to Michigan Ross contacting me by email, telephone and/or SMS at the telephone number (if provided above) regarding educational services. I understand this consent is not required to attend Michigan Ross. My information will be kept confidential and I can opt-out at any time.