Experience the Rigor of Real Business

Go beyond hypotheticals and take what you’ve learned in the classroom to help lead a project or business unit within a real company through our Living Business Leadership Experience (LBLE) course.

What is Living Business Leadership Experience (LBLE)?

LBLE NRP group project

Effective leaders lead up, down, and across organizations – just as you'll do in the Living Business Leadership Experience course. Work with a company and team of students to establish and run real, profitable enterprises. This could entail new products, business lines, or functional units. This course is open to all Master of Supply Chain Management students. You must apply and be accepted to join the class.

LBLE Stories

Student Voices

Today in Class: Managing a Very Real New Product Launch for the World’s Fastest Growing Luxury Brand

It started with an email — an email from the Ross MBA Program Office announcing a new course opportunity that sounded too good to turn down.
Ross News Blog

Michigan Ross Students First to Lead and Run Real Businesses as Part of New Course

​ Giving students the opportunity to lead real businesses as part of the Ross experience has been a vision of Scott DeRue, the Edward J. Frey Dean of the Stephen M. Ross School of Business, since before he assumed his current role in 2016. This fall, that vision became a reality as MBA students and...

Sponsoring Companies & Projects

15 seconds of fame

15 Seconds of Fame

Technology and digital media

Construct a roll-out plan to explore new market opportunities for ESPN’s College Gameday show by uncovering insights from a customer survey. 

Aquora Biosystems

Aquora Biosystems

Water Sustainability and technology

Develop a market strategy that identifies potential areas of market growth by analyzing national and international regulations. 

BackPac

Backpac

Technology and social impact

Expand Backpac’s user base and nonprofit network to gain market credibility and focus on furthering market testing. 

GoHealth Kids

GoHealth Kids

Augmented reality and digital healthcare

Develop a business plan with an 18-month market entry strategy to pitch to investors to secure seed funding.

Ilera Apothecary

Health and beauty retail 

Develop a refined email marketing strategy focused on personalization, leaning on previous retention insights to generate overall greater brand awareness through social media and micro-influencers. 

inspired biometrics

Inspired Biometrics

Healthcare device startup

Create a marketing plan designed around targeting the highest value customer segment to generate customer personas. 

made

MADE

Entrepreneur development

Deploy tools for small or medium-sized enterprises (SMEs) through EDOs by coaching and assisting pilot implementation, while collecting feedback for iterations that drive value.

Refraction AI

Refraction AI

Logistics & supply chain 

Develop a go-to-market strategy for Refractions AI’s last-mile delivery robot to implement a growth strategy beyond food delivery.

Slows BBQ

Slows Bar BQ

Food service

Develop a business model and strategy for “Slows at Home”, a new lineup of food products designed for retail and direct-to-consumer sales

State & Liberty

State & Liberty

Luxury retail

Conduct research and analyze quantitative and qualitative data to make recommendations about brand partnerships, ambassadors, and collaborations for future events. 

the nrp group

The NRP Group

Real estate development and affordable housing

Establish an enterprise that develops and implements a new model for affordable housing in the U.S.  

warmilu

Warmilu

Healthcare device startup 

Expand data collection to identify potential for a high-frequency user market of Warmliu’s outdoor seating products. Collaborate with finance and operations to reduce production costs. 

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