REAL: Ross Experiences in Action-Based Learning

We believe the best way to learn is by doing. No other BBA program can equal our hands-on opportunities to start, advise, invest in, and lead real-world businesses.

BBA Impact Challenge

REAL Start logo

Develop, launch, and scale your original new business idea.

Michigan Business Challenge

Enter this annual competition to win a share of $90,000 in prize money by pitching an original business plan with real-world commercial potential to guest judges. 

Entrepreneurial Management (ES 395) 

Create a complete, original business plan for a startup venture and present it to a group of outside investors.

Professional Capstone: Entrepreneurship Practicum (ES 414) 

Put into practice tools and techniques that can help you identify, assess, and pursue your business idea.

The Desai Accelerator and the TechArb Student Venture Accelerator

Apply for resources including funding, mentorship, visibility, and physical space for your startup venture.

Capstone at Whirlpool

Consult with real-world businesses on strategic issues.

Capstone MAP (BA 453)

Enhance professional competencies, collaboration skills, and business acumen as you develop analysis and recommendations for sponsor companies.

Action Learning Projects in Operations, Procurement & Supply Chain Mgt (TO 482)

Address a company's operations or supply-chain problem through a 14-week action learning project.

Magnify Immersion Program (MO 455/456) 

Gain experience in how to manage and lead organizations that help employees thrive through a mini-consulting project.

Professional Capstone: Dynamic Capabilities Through Corporate Development (STRATEGY 492) 

Learn about growth options and the challenges and opportunities they present for companies.

Consulting Clubs 

Gain insights into the field as well as hands-on experience consulting with sponsor organizations in a club such as Nexecon, 180-Degree Consulting, Capital Consulting, Atlas Consulting, or Tamid. 


*Innovations in Capstone MAP and Magnify are made possible through the generosity of the Thomas C. Jones Initiative for Innovation in Undergraduate Education.

Help manage a student-run investment fund.

Social Venture Fund (ES 703)

Experience the entire process of investing in business ventures dedicated to improving society as well as the bottom line.

Maize and Blue Fund (FIN/ACC 335/336); includes Professional Capstone (ACC 338) 

Act as a portfolio manager — following and analyzing particular sectors, then pitching stocks to your peers.

Michigan Blue Venture Fund (ES 401)

Help operate a fund that invests specifically in early-stage companies.

Zell Early Stage Fund (ES 402) 

Gain insight into how venture capital funds are formed, how to attract capital, and how to deal with investors.

Real Estate Fund (FIN 402/403)

Learn to analyze real estate, cash flows, risks and rewards for a fund that invests directly in real-world projects.

Tozzi Electronic Business and Finance Center 

Work in a state-of-the-art electronic trading floor and e-commerce lab with the latest technology for finance, accounting, strategy, and computing.

Operate an ongoing business unit with a corporate partner; lead your peers.

Living Business Leadership Experience (BA 456)

Help establish and ultimately lead a functional team in an actual, operational business unit, working with executives of a sponsoring company.

Student Voices: A New Class Challenges Me to Turn Strategy Into Real-World Action

Club Leadership

Take a leadership role in a student club and learn organization, people skills, event management, budgeting, and more.

Student-Led Conferences

Learn what it takes to run a major event by helping to organize one of the major student-led conferences at Ross.

Student Voices

A New Class at Michigan Ross Challenges Me to Turn Strategy Into Real-World Action

Thanks to the new Living Business Leadership Experience course at Michigan Ross, I get to be a part of how decisions are actually being made for a major luxury goods brand while we work on the launch of a new headphone line.
Ross News Blog

Apple Started a New Reality Show This Week and Michigan Alums Won $1 Million in the First Episode

Two Michigan Alums who made international headlines with a personal safety app they developed while still students working with the Zell Lurie Institute recently walked away from the first episode of a new reality show with a $1 million investment...
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