One of my primary goals coming into business school was to get hands-on experience applying design thinking and innovation strategies to solve problems. For those unfamiliar with design thinking (or user-centered design), it’s a process for creative problem solving that keeps the end-user of a product or service front and center as problems are defined and solutions are considered.
By Thais Hernandez, MBA ‘ 18 -- This past year, the Michigan Ross Marketing Lab hosted the Nielsen Learning Series, a four-part workshop designed to teach students how to pull and interpret big data from Nielsen Answers, a platform used by every major consumer packaged goods company and beyond.
We are working with an inspirational and enthusiastic group of women to create a conference focused on empowering women during their MBA, through their internship, and beyond graduation into their careers.
I have always had a strong interested in consumer goods. I entered the industry after college as a manufacturing engineer. After many years in manufacturing, I...
Prior to Ross, I held roles in consulting, sales, and business analysis in the Philadelphia area. I decided to pursue my MBA to facilitate a career switch into...
