Top Marketing Employers of Michigan Ross MBA Graduates
of graduates went into marketing.
median base salary.
median signing bonus.
2022 Detailed Compensation Information–Marketing
| FUNCTION | BASE SALARY Mean | BASE SALARY MEDIAN | BASE SALARY RANGE | SIGNING BONUS MEDIAN |
|---|---|---|---|---|
| Marketing | $134,200 | $130,000 | $110,000-$197,000 | $27,500 |
| Brand/Product Management | $132,414 | $127,000 | $110,000-$197,000 | $30,000 |
| General Marketing | $139,380 | $141,000 | $120,000-$170,000 | $25,000 |
From the classroom to real-life brand strategy sessions, the Ross MBA experience is designed to help you stand out as you recruit for the most desirable jobs in marketing.
Add a Specialization to Your MBA
With hundreds of ways to specialize your MBA, Michigan Ross makes it easy to prepare for the exact career you want.
As part of the Michigan Ross core curriculum, you’ll fully dedicate yourself to working with an organization on solving a real business problem right before your summer internship. Take a look at recent MAP projects in marketing.
Take Targeted Marketing Courses
Learn from some of the best professors around in courses covering everything from strategic brand management to mastering sensory marketing.
MKT 601 - Strategic Market Planning
MKT 603 - Strategic Brand Management
MKT 618 - Marketing Research Design and Analysis
MKT 630 -Marketing Engineering and Analytics
MKT 642 - Digital Marketing: Applications and Analytics
Your immersion in marketing doesn’t stop with focused academics. Outside of the classroom, you’ll have the opportunity to add practical, industry-leading experiences to your resume as well.
Educational seminars, access to industry-leading tools, resume critiques, and mock interviews provide Marketing Club members with exclusive access to recruiters for the most coveted marketing positions. The club also hosts the annual Marketing Symposium, which brings more than 30 companies and recruiters to campus to look for marketing talent.
The club provides students with the resources for success in various disciplines within the luxury goods and retail industry through alumni networking, resume reviews, guest speakers, interview preparation, corporate presentations, and company on-site visits.
Club members find help with the recruiting process by connecting with digital entertainment and media companies through on-campus events, annual career treks to New York and Los Angeles, and mentoring opportunities with senior executives in the entertainment and digital space.
During Professional Development Week, groups of students interested in marketing careers travel to New York City and Chicago to meet with firms and network with potential employers. This past year students visited with PepsiCo, Pfizer, Citi, Danone, Discover, EcoLab, Tyson Foods, Conagra, SC Johnson, Amazon, L’Oreal, Macy’s, Nike, Sephora, and more.
Three second-year MBA students share their experiences recruiting in marketing, while breaking down the resources and opportunities available at Michigan Ross to set you up for success.
The student-run Michigan Ross Marketing Lab gives you a unique edge among business schools, including access to industry-standard Nielsen data and the social media analytics tool Tracx. Training sessions, case competitions, and other events help build your skills. When you start your internship or your new marketing career, you are fully up to speed on day one.
Our Career Development Office will be with you every step of the way to help you find and land a job you love in marketing.
With more peer coaches than any other business school, at Ross you’re sure to find a student with experience and insight into the industry you’re interested in. Why not reach out and connect?
These small, career-specific teams come together weekly to offer information, guidance, and support as you prepare for internship recruiting. FACT groups (Functional Accountability Career Teams) are facilitated by second-year MBA peer coaches.
FACT Group Spotlight: Brand Management - Consumer Packaged Goods & Products
Marketing can mean many things, so focused FACT groups will help you parse the jargon and find the marketing function that’s right for you. This FACT Group will help you navigate the recruiting process, keep you on track to meet your goals, and bring you closer to your classmates.
