Career Outcomes in Marketing

Top Marketing Employers of Michigan Ross MBA Graduates

Amazon
Salesforce
Molson Coors
14%

of graduates work in marketing or sales.

$135,000

median base salary.

$30,000

median signing bonus.

2023 Detailed Compensation Information–Marketing/Sales

FUNCTIONBASE SALARY MeanBASE SALARY MEDIANBASE SALARY RANGESIGNING BONUS MEDIAN
Marketing/Sales$141,212$135,000$110,000-$194,400 $30,000
Brand/Product Management$141,449$134,000$110,000-$194,400$30,000
General Marketing$140,609$140,000$120,000-$192,000$30,000

Here’s How You’ll Get There

From the classroom to real-life brand strategy sessions, the Ross MBA experience is designed to help you stand out as you recruit for the most desirable jobs in marketing.

Add a Specialization to Your MBA 

With hundreds of ways to specialize your MBA, Michigan Ross makes it easy to prepare for the exact career you want.

Degree Specialization

Tackle MAP Projects in Marketing

As part of the Michigan Ross core curriculum, you’ll fully dedicate yourself to working with an organization on solving a real business problem right before your summer internship. Take a look at recent MAP projects in marketing.

Ann Arbor, MI
Develop a new rental model for commercial dish machines and analyze the financial and operational impact of transitioning existing customers to it.
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Singapore
Identify a consumer engagement strategy for a health and wellness app which can continuously and sustainably bring meaningful impact to users' health.
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Students working together

Take Targeted Marketing Courses

Learn from some of the best professors around in courses covering everything from strategic brand management to mastering sensory marketing.

MKT 601 - Strategic Market Planning

MKT 603 - Strategic Brand Management

MKT 618 - Marketing Research Design and Analysis

MKT 630 -Marketing Engineering and Analytics

MKT 642 - Digital Marketing: Applications and Analytics

ALL MBA Courses

 

Dive Deeper into Marketing Experiences

Your immersion in marketing doesn’t stop with focused academics. Outside of the classroom, you’ll have the opportunity to add practical, industry-leading experiences to your resume as well.

Educational seminars, access to industry-leading tools, resume critiques, and mock interviews provide Marketing Club members with exclusive access to recruiters for the most coveted marketing positions. The club also hosts the annual Marketing Symposium, which brings more than 30 companies and recruiters to campus to look for marketing talent.

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The club provides students with the resources for success in various disciplines within the luxury goods and retail industry through alumni networking, resume reviews, guest speakers, interview preparation, corporate presentations, and company on-site visits.

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Club members find help with the recruiting process by connecting with digital entertainment and media companies through on-campus events, annual career treks to New York and Los Angeles, and mentoring opportunities with senior executives in the entertainment and digital space.

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Keep Exploring
Watch Our Marketing Webinar

Three second-year MBA students share their experiences recruiting in marketing, while breaking down the resources and opportunities available at Michigan Ross to set you up for success.

Get the Support You Need to Get the Marketing Job You Want

Our Career Development Office will be with you every step of the way to help you find and land a job you love in marketing.

Student Ambassadors with Interest in Marketing

With more peer coaches than any other business school, at Ross you’re sure to find a student with experience and insight into the industry you’re interested in. Why not reach out and connect?

Student ambassador
Class of 2024
I was born and raised in Burbank, CA. Military service attracted my attention from a young age, and I set my sites on becoming a pilot after graduating from a...

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Student ambassador
Class of 2024
I am originally from Allentown, Pennsylvania, and attended the U.S. Naval Academy for my undergraduate degree. Following graduation, I served in the Navy for 7...

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You’ll Be Pushed and Supported in a Marketing FACT Group

These small, career-specific teams come together weekly to offer information, guidance, and support as you prepare for internship recruiting. FACT groups (Functional Accountability Career Teams) are facilitated by second-year MBA peer coaches. 

FACT Group Spotlight: Brand Management - Consumer Packaged Goods & Products

Marketing can mean many things, so focused FACT groups will help you parse the jargon and find the marketing function that’s right for you. This FACT Group will help you navigate the recruiting process, keep you on track to meet your goals, and bring you closer to your classmates.

Learn more about Michigan Ross programs, updates, and events.
Learn more about Michigan Ross programs, updates, and events.

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