Marketing & Sales

Maybe you're set on becoming a chief marketing officer one day, or perhaps you're still thinking about whether or not a role in marketing and sales could be right for you. Whatever your interest level, Ross offers an abundance of marketing and sales resources, action-based opportunities, and career support that you can use to your advantage.

How We Help You Get There

The Michigan Ross Career Development Office (CDO) offers a number of ways you can explore a marketing and sales path, including through personal and career exploration resources. CDO also provides job search coaching specific to marketing and sales recruiting, along with interview preparation and job negotiation training. Benefit from access to a career coach who specializes in helping students prepare for and find roles in marketing and sales, or connect with CDO peer coaches on similar career tracks. CDO also has a dedicated Industry Relations Manager in marketing/sales who manages relationships with companies and sources opportunities for students. 

Erin Allett

Marketing & Sales Career Coach

Annette Ferguson

Annette Ferguson

Industry Relations Manager

Work with the Marketing Action Network 

Gain the insights needed to think like a marketer and the tools needed to execute successful marketing interviews from CDO's Marketing Action Network. This program focuses on exploring various marketing roles, job search and networking strategies, behavioral interview preparation, and how to use marketing frameworks to answer mini-case/technical questions. Participate in a mix of learning formats, interactive group coaching, and mentorship opportunities with marketing peer coaches.

Explore Courses that Support Marketing & Sales Careers

Collaborate with academic and peer advisors to develop an individualized course plan to help you meet your academic and career goals. Identify courses and opportunities at Michigan Ross and across U-M that will stretch your skills and help prepare you for success. Examples of elective courses that students interested in marketing and sales may want to consider are included below. 

Gain Real-World Marketing & Sales Experience

Experience for yourself what a career in marketing or sales could look like. Spend a semester helping a company or organization solve a real marketing or sales challenge through this Capstone Multidisciplinary Action Projects (MAP) course for BBA seniors.

Detroit Denim Co.

Detroit, MI

Establish a digital marketing plan for Detroit Denim Co. monthly Limited Run product line.

ILERA Apothecary

Detroit, MI

Develop ecommerce and digital marketing strategy for a highly-personalized online customer engagement portal.

Pursue More Marketing & Sales Experiences

BBA Marketing Club

The BBA Marketing Club places talented undergraduate business students pursuing marketing careers in a wide variety of industries throughout the United States and the world.

Read More

Pi Sigma Epsilon

Pi Sigma Epsilon is a coed professional business fraternity specializing in management, marketing, and sales.

Read More

Accelerate Your Career with the Cappo Sales Track

Get to know more about the sales function and what it actually means to work in sales. In addition to completing specialized sales courses, students in the Cappo Sales Track explore career development and recruiting opportunities for jobs in sales.

Cappo Sales Track

Yaffe sticker

Explore the Disruptive Power of Digital Marketing

Discover the ways in which digital marketing is shaping every area of business through the Yaffe Digital Media Initiative, whose dynamic programming includes a high-profile speakers series and on-campus workshops.

Yaffe Digital Media Initiative

Benefit from Top Marketing Tools 

Turn data into insights and insights into action through Marketing Lab, which gives you access to cutting-edge marketing resources like Nielsen's Answers on Demand and Tracx.

Hear from Students 

Learn more about the Michigan Ross experience of other BBA students with an interest in marketing and sales careers.

Alumni
BBA ’19

Serena Brown

Pursuing Ambitions in Sales and Marketing

Serena Brown didn’t come to the University of Michigan knowing she would apply to the Ross School of Business. However, after a formative experience with the...
Student Profile
BBA '21

Jackie Spryshak

Finding Her Niche at Michigan Ross

At first, Jackie Spryshak wasn't sure what she wanted to study in college. She just knew that she wanted to change the world. The more she thought about it, the more she found that businesses have...

Career Outcomes in Marketing & Sales

$70K

mean base salary

$5,000

median signing bonus

Top Marketing & Sales Employers of Michigan Ross BBA Graduates
Learn more about Michigan Ross programs, updates, and events.
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