Michigan Ross changed the landscape of business education 25 years ago with its signature Multidisciplinary Action Projects (MAP) program. Today, innovation continues: No other school can equal our students’ opportunities to start, advise, lead, and invest in real-world businesses. We call this Ross Experiences in Action-Based Learning: REAL.
![Michigan Business Challenge](/sites/default/files/styles/max_900x900/public/images/media/mich-bus-challenge_4_0.jpg?itok=d_LfQs2S)
REAL.START
Students develop a new business based on an original idea with the intent of achieving economic viability.
![Students at Microsoft offices](/sites/default/files/styles/max_900x900/public/images/media/map_5_0.jpg?itok=xCcHDCn9)
REAL.ADVISE
Student teams consult with a real-world organization on a pressing issue of strategic importance, providing substantive analysis and recommendations.
![Tozzi Center Students](/sites/default/files/styles/max_900x900/public/images/media/tozzi_7.jpg?itok=-wzLLSBw)
REAL.INVEST
Students manage eight focused investment funds, totaling more than $10 million in assets, in all aspects of their operations.
![Shinola sign](/sites/default/files/styles/max_900x900/public/images/media/shinola.jpg?itok=j9TF08n_)
REAL.LEAD
Students assume functional responsibility for leading and operating an ongoing business concern, working with established corporate partners.
Explore REAL Opportunities by Program:
REAL for BBA | REAL for MBA
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Putting our students in real-world situations — with faculty guidance but with real stakes — helps prepare them to thrive and lead in a dynamic world. We took this concept to a new level when we introduced our groundbreaking MAP course more than 25 years ago. And we continue to innovate today with new courses like the Living Business Leadership Experience, +Impact Studio, and Business Consultant Corps program.
student-led venture fund
students participated in MAP
student-led social venture fund