Marcus Collins, MBA '09; I am so excited to announce the launch of my first book For The Culture: the power behind what we buy, what we do, and who we want to be. The book examines the influence of culture on human behavior and unpacks how everyone from marketers to activists can leverage culture to get people to take action. Throughout the book, I rely on literature, case studies, my own work (with Beyoncé, Apple, and different ad agencies), and a ton of data (from my academic work) to illustrate the “whys” and the “hows” so that readers will be empowered to successfully apply these learnings in their own pursuits. Pre-orders are available now at www.marctothec.com/fortheculture   [est. 01.2023]