Lance Liu

Before Ross, I spent my career in corporate strategy and finance. Most recently, I was the Strategy and Analytics Lead for HEYTEA, where I defined the U.S. expansion strategy and helped drive significant sales growth. My journey also includes time as a Senior Associate at PwC's Strategy&, where I advised clients on market entry and M&A deals, and my foundational years as a Finance Manager at Procter & Gamble, where I honed my analytical skills.

Outside of work and school, I love staying active and exploring new environments. I'm a former university basketball player and still enjoy playing whenever I get the chance. I'm also a certified scuba diver and have been fortunate to explore incredible underwater sites across Southeast Asia and the Great Barrier Reef. I am also a keen learner of tennis and skiing, feel free to reach out to me if you are also interested.

I chose Ross for its commitment to action-based learning and its tight-knit, collaborative community. I wanted a program that would allow me to build on my strategic experience, and I'm actively involved in the Zell Lurie Entrepreneurship center. My goal is to work in corporate strategy roles, where I can leverage my background in strategy and finance to solve their most complex challenges. In the long-term, I am to break into entrepreneurial / venture capital space. 

Feel free to reach out if you’re curious about strategy, consulting, entrepreneurship, transitioning from an international background, or life at Ross. I'd be happy to connect and also chat about basketball or the best places to go scuba diving!